Is Your Nonprofit Ready to be Super Relevant?

Being relevant in the lives of your nonprofit’s supporters doesn’t usually happen by accident. Use this checklist to determine if you are doing what it takes to be relevant. The more you agree with these statements, the better! 1. We know and understand the people we are communicating with. We have moved well beyond trying…

Reward Your Supporters with Your Messaging

Last week I mentioned that one of the chapters in my new book and a new webinar I’m teaching on messaging are devoted to the Six R’s of Relevant Messaging for nonprofits. I shared some tips on being more “Real Time” and today let’s look at being more “Rewarding.” How can you reward people with your messaging? Easy. Use the second…

Mixed Links for Nonprofit Marketers and Fundraisers June 21, 2013

Happy Friday! Let’s have some Mixed Links… Lori Halley at Wild Apricot blog is hosting this month’s Nonprofit Blog Carnival and this month’s theme is data for good. Submissions are due this Tuesday, June 25th. Facebook added a hashtag feature last week, so you know John Haydon has some ways nonprofits can use hashtags for their…

Need Some Blog Post or Newsletter Article Ideas?

As content creators, we all know how hard it is trying to come up with fresh ideas that will be interesting to your readers. Inspiration can be hard to come by some days, but that’s where our Monthly Nonprofit Writing Prompts come in. Every month we send out a free e-newsletter designed specifically to help you come…

How to Get Better Stories from Your Staff and Board

Earlier this month, I wrote a post on ways to get your board involved with your communications and marketing. Kathy Swayze, who recently led a storytelling webinar for us, shares some more ideas on getting your board (and staff members) to capture better stories for your organization. ~Kivi  Guest Post by Kathy Swayze, Impact Communications Do…

Seven Easy Ways to Repurpose Your Content

I recently presented a webinar for GuideStar called Taming Your Communications Calendar Six Months a Time (which I am now teaching for CharityHowTo). Due to the large number of people who attended, I just couldn’t answer everyone’s questions live. Guidestar asked me to do a couple of follow-up blog posts answering two questions that tended…

Think You Know Your Audience? Yeah, So Did I

Yesterday, I shared a worksheet to help you create personas, which is a technique to focus your communications on the people who matter most to your success. Today, Haila Yates shares the story of how her nonprofit is using the personas they are creating to make better marketing and communications decisions.  ~Kivi Guest Post by…

Curate Like Costco to Tackle Information Overload and Market Your Mission #13NTC

Sadly, we couldn’t make it to every session at Nonprofit Technology Conference, but luckily we have some great friends who were willing to write about the ones they attended. We met Sonja Barisic, director of marketing and communications of St. Mary’s Home, our first night there after showing up extremely late to the Blackbaud Reception. She graciously…

Content Marketing for Nonprofits, Explained [Video]

Cary Walski of MAP Techworks, a wonderful resource for Minnesota nonprofits, interviewed me at the Nonprofit Technology Conference about what content marketing for nonprofits is and how it’s different from traditional marketing. Here’s Cary’s original post.