Charity: Water Progress Email – Learn from It!

Charity: Water has done it again  – they’ve sent another incredibly effective progress report email. (See past examples I loved here and here.) Here’s what I love about this . . . It reminds me that I gave money and they say where that money is going, plainly and simply. It gives me perspective on…

How NTEN Transformed Its E-Newsletter to be More Relevant

Brett Meyer just left his job as the communications director at NTEN, the Nonprofit Technology Network, for a position with ThinkShout. But before he left, I got the scoop on how NTEN has evolved its email newsletter over the years to be more relevant to readers. When Brett first started at NTEN six years ago,…

You Might Need New Tech More than New Staff

This is a loooong post . . .  so grab a beverage and a cookie. But it’s something that’s essential for all nonprofit communicators to understand and to work towards, so rather than breaking it into separate posts, I wanted to share it all at once. ~Kivi In many nonprofits, technology budgets are seen as…

Comparing Insights on Communications at Small Nonprofits

Last month as we released the 2013 Nonprofit Communications Trends Report, the folks at Wild Apricot were in the midst of publishing their Small Membership Insight Survey Report. Their focus on small organizations prompted Lori Halley to ask me to review our data to see how small nonprofits – with annual budgets under $250,000 –…

Do Your Own Nonprofit Communications Audit – New E-Book Available

One thing I have learned mentoring and consulting with nonprofit marketers (and being a content marketer myself!) is how easy it is to lose track of where you are in your communications strategy. You are constantly adding new communications channels – email newsletters, print newsletters, blogs, website, etc. You are doing more and more, but…

Mixed Links for Nonprofit Marketers February 1, 2013

Happy Friday! It’s time for Mixed Links. Nancy Schwartz is conducting  a survey on marketing methods. It’s probably the shortest survey you’ll take, but will help us gain an insight into how you select your marketing activities. You know I am a big proponent of editorial calendars. JD Lasica explains how some of you are confusing…

What’s All This About Responsive Design?

We’ve noticed lately a lot of folks talking about “responsive design” or “responsive web design.”  Mashable even proclaimed 2013 the Year of Responsive Design. Just in case you are getting questions you aren’t quite sure how to answer, we wanted to give you a quick explanation. Simply put, responsive web design means that your website knows what…

When Fundraising is Your Marketing Goal – And Not

I’m really interested in how nonprofits approach marketing differently (especially content marketing) based on how closely aligned their goals are to fundraising for their organizations versus more community engagement or brand building goals. So, I decided to splice and dice some of the data from the 2013 Nonprofit Communications Trends Report, based on the top goals. I…

Let’s Hear Your Stories from Interviewing Donors, Volunteers and Clients

Kristina and I were looking over our Google Analytics a couple of weeks ago, and noticed that one relatively old article on our site consistently gets a lot of traffic, month in and month out: Interview Questions to Help You Write Great Donor, Volunteer and Client Profiles for Your Newsletters. So we thought we should update…

Hot Mixed Links for Nonprofit Marketers

Let’s have some hot Mixed Links on this chilly Friday. Take a look at this great compilation of the Best Nonprofit Marketing Posts of 2012. There are some really great ideas and lessons to take into 2013. Atlas of Giving released results from 2012’s year end report on charitable giving as well as the forecast…