Using Those Special Months on Your Editorial Calendar

After the 10 Changes to Make in 2012 webinar, I received an email from Sherry Kirschenbaum about how her organization uses an editorial calendar to organize ideas for their newsletter and media pitches. I was so impressed with how Sherry was connecting such a diverse number of those “special months” to her organization’s mission and…

Poll: What’s Hard about Nonprofit Content Marketing?

What are your biggest nonprofit content marketing challenges? Marketing Profs and the Content Marketing Institute recently released a survey of business-to-business communicators, and found that producing the kind of content that engages prospects/customers was the top challenge, followed by producing enough content, and having a budget to produce content.   I’d love to know what…

No More Fundraising Thermometers – Free E-Book

I’ve never liked fundraising thermometers. For me, unless you are fundraising to increase global warming or to pay for a new heating system in your building, temperature rising in a thermometer really doesn’t make much sense as a visual for achieving fundraising goals. Sure, most people understand what you are saying, because fundraising thermometers have…

Could Good Photography Make All the Difference for You?

Today at Shelter’s Edge, the blog by ASPCApro (for animal sheltering professionals and volunteers), they ask, “Can we save more lives simply by taking better pictures?” ASPCApro is considering whether or not to do formal research on this question, but the anecdotal evidence is pretty striking. Show us cute, in-focus photos of cats and dogs…