After the 10 Changes to Make in 2012 webinar, I received an email from Sherry Kirschenbaum about how her organization uses an editorial calendar to organize ideas for their newsletter and media pitches. I was so impressed with how Sherry was connecting such a diverse number of those “special months” to her organization’s mission and…
My default content strategy for nonprofits is the Three Gs: Be Genuine, Generous and Grateful. Seems the being Generous part is the hardest, so I’m going to try to give you more examples of how nonprofits can be generous to their supporters. It can start with identifying a problem your supporters are having. Take, for…
Last month, I asked you to take a quick poll on what you found most challenging about content marketing. By far, the biggest problems are lack of staff time or budget to produce content, followed by producing the kind of content that engages supporters/clients. Looks like I have my marching orders for writing some new…
What are your biggest nonprofit content marketing challenges? Marketing Profs and the Content Marketing Institute recently released a survey of business-to-business communicators, and found that producing the kind of content that engages prospects/customers was the top challenge, followed by producing enough content, and having a budget to produce content. I’d love to know what…
I’ve never liked fundraising thermometers. For me, unless you are fundraising to increase global warming or to pay for a new heating system in your building, temperature rising in a thermometer really doesn’t make much sense as a visual for achieving fundraising goals. Sure, most people understand what you are saying, because fundraising thermometers have…
In today’s guest post, Kate Antoniades shows how planning ahead and paying attention to what your fans, friends, and followers react to can make all the difference in your social media marketing. She also proves that social media can work at the local level. Thanks Kate, for sharing a super easy way…
You’ve heard the message that sharing content from other sources with your own supporters is not only a good idea because it’s less content you have to create yourself, but also because it positions you as an trusted and reliable source of information. But once you’ve found a bunch of great stuff to share, how…
This is Part 2 in a series of posts that Julia Reich will share with us about how to hire a graphic designer or design firm. ~Kivi Guest Post by Julia Reich, Julia Reich Design In my last post, “How to Hire a Graphic Designer or Design Firm, Part 1: Where to Look” I offered suggestions…
This is Part 1 in a series of posts that Julia Reich will share with us about how to hire a graphic designer or design firm. ~Kivi Guest Post by Julia Reich, Julia Reich Design If you’ve never worked with a designer before, the task can seem daunting. I’ll try to demystify the process. Intro You…
Today at Shelter’s Edge, the blog by ASPCApro (for animal sheltering professionals and volunteers), they ask, “Can we save more lives simply by taking better pictures?” ASPCApro is considering whether or not to do formal research on this question, but the anecdotal evidence is pretty striking. Show us cute, in-focus photos of cats and dogs…
When I sat in a room of public relations officers for colleges and universities and suggested that, in certain situations, they might want to let their students know about events happening on a rival campus across town, they all looked at me like I was a complete idiot. When I suggested to a Girl Scout…
If you want website visitors to sign up for your email newsletter, you have to make it easy and give them a compelling reason to do so. Let’s look at a few ways to do more than just say “sign up for the newsletter.” Be More Specific About What They’ll Get The easiest approach is…
