Creating a Two-Page Nonprofit Annual Report

You know I am a fan of the “new and improved” nonprofit annual report — which I define as anything that is shorter, clearer, and easier for donors to understand than traditional annual reports. I especially like two- and four-pagers and videos. I’m collecting samples of “new and improved” nonprofit annual reports on this wiki,…

Too Much Content or Not Enough?

I’ve been doing a fair amount of consulting lately with nonprofits on their content marketing strategies, as well as talking with lots of nonprofits about how they handle content creation and distribution, and I see nonprofits falling into two different camps with different needs: Nonprofits  That Don’t Have Enough Content These are the groups who…

Get Tuesday’s Webinar Free | Your 6-Word Annual Report

All this week, I’m celebrating the one year anniversary of the release of my first book, The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause. Daily Prizes for Blog Commenting With each blog post this week, I’ll ask you a question, and you can reply in the comments. Then I…

Sanity Saver: What Goes in Your Marketing Bank

Feeling a little overwhelmed by your nonprofit marketing job? Who isn’t? On Tuesday, I’m teaching a one-hour webinar full of tips, tools, and advice that will help you get a handle on your workload. It’s called Time and Sanity Savers for the Overwhelmed Nonprofit Marketer. One of my favorite tips is building a Marketing Bank.…

How ASPCApro Manages Content Creation

ASPCApro’s blog is one of my favorite nonprofit examples because it’s so friendly, useful, and timely. That’s why I was really excited to talk with Pune Dracker (rhymes with Moonraker), Director of Content and Editorial Services (she manages the blog and social media), and Valerie Sheppard, Director of E-Learning (she manages the e-newsletter) for ASPCA…