How Relevant Are You?

Relevant messaging is the difference between successful content marketing and background noise in your reader’s inbox. If your readers don’t care about what you are publishing or understand why it should be important to them, then you are wasting everyone’s time – including your own. You can’t have the impact you want if you aren’t…

So You Made an Audience Persona. Now What?

Back in April, Beth Hallowell wrote a great guest post for us on How a Little Communications Research Can Yield Big Results. Today she is back to talk to you about supporter journeys and how to create an effective one. ~Kristina Guest Post by Beth Hallowell So you made an audience persona. That’s awesome! Audience…

6 Ways to Show More Personality in Your Content

A few months ago, we talked about How Your Nonprofit’s Personality Influences Content and broke down why we need to see your nonprofit’s personality in your communications. At the end of that post, we listed 50 positive personality traits and asked you to pick three to five that you wanted your supporters to associate with…

Curating Content Versus Stealing It

Curating content – or gathering resources published by others – is a great content marketing tool for nonprofits. It saves you from having to constantly create original content and positions your organization as a trusted source your followers can turn to for important information. It also subtly lets people know that you are so confident in…

Create a Communications Request Form to Make Life Easier

Last month Kivi did a webinar called “Simple Rules” for Communications Directors: How to Create Easy Routines, Speed Up Your Work, and Get More Done, Painlessly. We asked if anyone had any examples of how they make their work easier and Carly Matthew at The Crisis Center in Iowa City, Iowa had a great one! She developed a Google…

What Are Your Content Marketing Goals?

Just like with everything else in nonprofit marketing, you need a reason for creating content – a goal. Are you creating content to . . . Attract more program participants? Increase the number of event attendees? Expand your volunteer roster? Grow your mailing list? Diversify your supporters? Encourage donors to give more money? Get reporters…

Conversation Bubbles

How to Make Your Nonprofit Writing More Conversational

Are you struggling to inspire your readers? It may be your style of writing. Many of the words we use in our writing would never come out of our mouths in everyday conversation. You need to write like you’re in a conversation as opposed to a lecture. Who wants to be lectured to? Not your…

Seeking Examples of Nonprofits Collaboratively Marketing Programs and Services

  I am working on a new keynote presentation that I’ll be giving in late June on how nonprofits can collaborate on marketing communications. I would love to feature your organization in my presentation if you’ve been involved in anything like . . . Developing a new brand to represent products/services from multiple nonprofits Jointly…

Week of Freebies, Day 1: Storybanking and Photobanking

Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies.  We know lots of you have questions about how to store and manage your stories and photos. We’ve researched various tools, conducted interviews, and talked to the pros to bring you: Storybanking and Photobanking: How to Organize Stories…