I’m hearing some great stories from readers of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (Amazon link) and I want you to be able to hear and share them too. So, Claire Meyerhoff, our resident media relations pro, and I are turning our Magic Keys Radio and Podcast into…
Writing a book can be a very lonely experience. It’s up to you and only you to put each word on the page. But at the same time, writing a book like The Nonprofit Marketing Guide is a group project, and I feel like I had scores of co-authors. You can’t read very many pages…
A guest post by Claire Meyerhoff, our resident media expert and event producer extraordinaire The “Goody Bag” is a nonprofit event staple, but once you’ve extracted and enjoyed the goodies, do you even notice the bag? Will you bring it home, especially when you you’re traveling by plane halfway across the country? Is that canvas bag,…
At Noon Eastern today (9:00 a.m. Pacific), I’ll be answering your questions live during a Chronicle of Philanthropy chat on “Smart Ways to Make a Small Marketing Budget Go Far.” It’s part of my Virtual Book Tour. You’ll be able to review the transcript even if you can’t make the chat live. Watch later today…
I sent an email about buying my new book out to my email list this morning and in the four hours since then, my Amazon ranking went up 36,645%! Thanks to everyone who has purchased a copy today! The Nonprofit Marketing Guide is currently #312 overall on Amazon, and #1 in nonprofit books and #2…
I’ve sometimes compared writing my first book, The Nonprofit Marketing Guide, to having a baby, and the metaphor held true today. Just like our second-born daughter, the book arrived more than a week before it was expected! I was told to expect my copies late next week at the earliest, and Amazon has been using…
The release of my new book, The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, is finally less than a month away! To celebrate, we are hosting two book parties and you are invited. We’ll have eats, drinks, and books for sale. Both locations do have limited capacity, so please…
On Tuesday, January 12, I’m hosting an interactive conference call on “Nonprofit Marketing: Doing It Yourself Without Doing Yourself In.” It’s a new training based on a section in my upcoming book that’s written especially for all of you who are one-person communications departments or executive directors do it all on your own. I’ll share…
Or How NOT to Photograph Your Volunteer of the Month A Guest Post by Claire Meyerhoff Photos are the most wonderful (and cheapo) item in our Nonprofit Marketing Bag-O-Tricks. You probably already have a digital camera, so bring it to work and start taking some happy snaps of the fine folks doing great work for…
This Thursday I’m teaching a webinar called “On-the-Spot E-Newsletter Makeovers: Get Your E-Newsletter into Better Shape.” You can join us to get plenty of tips on how to makeover your own newsletter. Here are the details on participating — after you register, you’ll get directions on how to volunteer your newsletter for a makeover during…
Print newsletters have been the default communications tactic for nonprofits forever. Even though I now believe the default should be an e-newsletter, and we are seeing more and more nonprofits drop their print newsletters in favor of email, print still remains an important tactic for many organizations. If you decide that sending a print newsletter…
I’m devoting a chapter in the upcoming “Nonprofit Marketing Guide” book (available Spring 2010) to time. One of my 10 realities of nonprofit marketing is that it takes more time than money to do it well. This particular chapter is only about half-written, so please help me finish it! What are some of your favorite…
