How to Make Your Print Marketing More Affordable

Print newsletters have been the default communications tactic for nonprofits forever.  Even though I now believe the default should be an e-newsletter, and we are seeing more and more nonprofits drop their print newsletters in favor of email,  print still remains an important tactic for many organizations. If you decide that sending a print newsletter…

Your Favorite Time-Saving Tips for Nonprofit Communicators?

I’m devoting a chapter in the upcoming “Nonprofit Marketing Guide” book  (available Spring 2010) to time.  One of my 10 realities of nonprofit marketing is that it takes more time than money to do it well. This particular chapter is only about half-written, so please help me finish it! What are some of your favorite…

10 Marketing Realities Nonprofits Need to Accept to Succeed

As you may know, I am in the middle of writing the full-length, printed book version of Nonprofit Marketing Guide, to be published in Spring 2010 by Jossey-Bass.  As I was writing various chapters on both strategy and tactics, I realized that I was making choices about what to include and what to leave out…

A Content Creation Strategy for Nonprofits: The Webinar Slides

Yesterday I taught a webinar called “Content Creation Strategies for Nonprofits: Making the Most of Your Writing, Photos, and More.”  More than 650 people registered from 46 U.S. states and 22 other countries. (Pass this on to your nonprofit friends in Alaska, Delaware, Mississippi and South Dakota – we missed them!) Nonprofits are clearly very interested…

Content Creation Strategies for Nonprofits: Free Webinar on 7/23

Nearly 400 people voted on the topic for our next Nonprofit Marketing Guide free webinar, and 61% of you picked “Content Creation Strategies: Making the Most of Your Writing, Photos, and More.” So that’s what we are offering on July 23 at 1:00 p.m. ET (10:00 a.m. PT). Register now – 249 people already have!…

I’m Writing a Book. Wanna Be in It?

It’s official . . . I’m writing a nonprofit marketing how-to book to be published by Jossey-Bass in Spring 2010. It will be the book version of what I’ve been doing for the last several years for clients, on this blog, and through the webinar series: giving you real-world advice on how to get more…

New Resources: PR Toolkit and Free Stock Images

I’ve created a couple of new partnerships recently to help nonprofit communicators. Free and Discounted Services from PR Newswire First, Nonprofit Marketing Guide has teamed up with PR Newswire to provide you with some outstanding discounts, free services and resources. Join PR Newswire today and receive a free annual membership (normally $195) and access to…

Is Web 2.0 Software You Buy from Microsoft?

And Other “Stupid” Questions You Were Too Afraid to Ask! Photo by B Tal on Flickr The “Be the Media” project led by the Nonprofit Technology Network and Beth Kanter starts today. The project will ultimately be the “go-to” spot for people who are both learning and teaching about the use of social media in…

Tips on Getting Your Nonprofit’s Message Right

I’m reading “Message Matters: Succeeding at the Crossroads of Mission and Market” by Rebecca K. Leet. I’m about halfway through it, and here are some of the tips that I found most interesting. When creating a message that works, you need to start with the action that you want others to take. Unfortunately, lots of…

Dealing with Critics on Facebook – My Advice

Beth Kanter has a great fictional example on her blog today about a nonprofit called “Seagulls Global Internship International” that works with students. Those students have turned against the nonprofit by creating a Facebook group to criticize the new organizational logo. Beth asks, what would you do if you were the social networking manager? Would…

Use PowerPoint Much? Some Tips from Two Must-Read Books

I’ve been using PowerPoint for years to teach workshops and while I usually get great reviews from participants, I’ve always felt like something wasn’t quite right about the way I used the slides. When I decided to launch the weekly webinar series on nonprofit marketing this year, I knew I’d be using PowerPoint much more…