Newsletter Photo Mistakes – And How to Avoid Them

When I teach newsletter classes, I always like to show examples of good newsletters as well as examples of ones that have big problems. The most glaring errors, because they are so easy to see, are those involving photos. Here are a few newsletter photo horrors you’ll want to avoid. Photos at the wrong resolution.…

Three Tips for Working Well with Printers

I have great relationships with several printers whom I rely on to make my clients’ written materials look great. Here’s how you can develop a great relationship with a printer too. 1) Expect outstanding customer service. You deserve to be treated well. The printing industry is very competitive, so if your printer’s customer service people…

Designers Who Can Write, and Writers Who Get Design

Nancy Schwartz at Getting Attention wrote yesterday on the value of graphic designers who can write well too, quoting an article by Derek Powazek. While I think it’s incredibly difficult to be both an outstanding writer and an outstanding designer, it is reasonable to expect design professionals to have solid writing skills, and vice versa.…