Branding Is for Cattle – A Lesson for Nonprofits

I have to admit, I am thoroughly sick of all the nonprofit branding talk, so when I saw “Branding Is for Cattle: What Really Matters to CEOs” in the MarketingProfs e-newsletter, I clicked on it immediately. The point of the article is that marketers who get all wound up in branding often forget why they…

Images in Email and E-Newsletters: Dos and Don’ts

I always advise nonprofits to include photos in their print newsletters. But what about images in e-newsletters? The answer is not as clear-cut and here’s why: a large portion of your online readers probably won’t see the images automatically. Worse yet, if you don’t watch your design carefully, these readers may see only a big…

Newsletter Photo Mistakes – And How to Avoid Them

When I teach newsletter classes, I always like to show examples of good newsletters as well as examples of ones that have big problems. The most glaring errors, because they are so easy to see, are those involving photos. Here are a few newsletter photo horrors you’ll want to avoid. Photos at the wrong resolution.…

Three Tips for Working Well with Printers

I have great relationships with several printers whom I rely on to make my clients’ written materials look great. Here’s how you can develop a great relationship with a printer too. 1) Expect outstanding customer service. You deserve to be treated well. The printing industry is very competitive, so if your printer’s customer service people…

What Software Should We Use for Our Newsletters?

I get this question all the time when I teach newsletter courses. It’s a very common question because (1) the nonprofit staff asked to “do the newsletter” rarely have any graphic design experience and (2) all they have on their computers is the Microsoft Office Suite, so they start with Word or Publisher and quickly…

Designers Who Can Write, and Writers Who Get Design

Nancy Schwartz at Getting Attention wrote yesterday on the value of graphic designers who can write well too, quoting an article by Derek Powazek. While I think it’s incredibly difficult to be both an outstanding writer and an outstanding designer, it is reasonable to expect design professionals to have solid writing skills, and vice versa.…