I just learned about this very cool site and I wish I’d known about it sooner, as it could have saved me HOURS of piddling around: ColorBlender.com If you have ever struggled to decide what colors go together when designing anything for print or the Web (or decorating your office, for that matter), this tool…
Before you launch all of your spectacular new initiatives for 2008, please, please, please all nonprofit marketing professionals, make sure that the organizations you are involved with as staff, volunteers, and board members have taken care of these three items. I admit, they are personal pet peeves, but they are all very basic marketing elements…
This is the fifth in a five-post series on a direct mail make-over currently being tested by the University of California at Berkeley (Cal). Read Part 1 | Part 2 | Part 3 | Part 4 This week I have chronicled the story of how Cal’s fundraisers took a new approach to turning alumni into…
This is the fourth in a five-post series on a direct mail make-over currently being tested by the University of California at Berkeley (Cal). Read Part 1 | Part 2 | Part 3 | This is Part 4 | Part 5 The direct mail makeover by Cal fundraisers highlights the cultural contributions of alumni and…
This is the third in a five-post series on a direct mail make-over currently being tested by the University of California at Berkeley (Cal). Read Part 1 | Part 2 | This is Part 3 | Part 4 | Part 5 The creative team has gone back to the drawing board. Gone are the cookie…
This is the second in a five-post series on a direct mail make-over currently being tested by the University of California at Berkeley (Cal). Read Part 1 | This is Part 2 | Part 3 | Part 4 | Part 5 The fundraisers at Cal have decided to break away from their standard business letter…
This is the first in a five-post series on a direct mail make-over currently being tested by the University of California at Berkeley (Cal), my alma mater. Read Part 2 | Part 3 | Part 4 | Part 5 The fundraisers at Cal had a problem: they needed to raise more money from alumni to…
One of the easiest ways that nonprofit communicators can go green in their operations is to use recycled paper all the time — in your office equipment and office supplies like folders and when you buy print. Long gone are the excuses about paper quality and, for the most part, price (or at least they…
Michele Martin at the Bamboo Project asked about our favorite learning resources and what gets us excited about learning new things. I get tons of great information from reading other people’s blogs, but I saw that Rosetta Thurman wrote a great post about that already, so I’ll go with another favorite learning tool of mine:…
I’ve played around with lots of different photo galleries, both free and for a fee, for both clients and for my personal blog, where I keep my far-flung family happy with lots of kid photos. I’ve decided that I like Shozam the best (formerly Web Gallery Wizard) and here’s why. It gives me complete control…
When does a nonprofit need a model release? This is a frequent question from nonprofit communicators. Before I answer, let me share this true story (I swear, it really is true). A nonprofit hosts a fundraiser that includes a dance band. The newsletter editor wants to include a photo of the band in the newsletter.…
I’m always harping on clients to add photographs to their publications and I always hear, “But we don’t have any good photos!” So buy them online! You can get high-quality, royalty-free stock photography for a few dollars per image (less if you want only web resolution). Lots of images available online were shot with advertising…
