Are Shorter Facebook Posts Better? NPR Analyzes 3,000 Posts to Find Out

In October National Public Radio released an interesting analysis of how the length of lead-in text affects post performance on Facebook. The organization pulled all its link posts from the last six months — over 3,000 in all — and analyzed post performance in groups of 40-character increments. On the first look, NPR found that shorter…

November Photo Challenge for Nonprofit Communications Pros #NPCommPix

#NpCommPix is back in November!   We co-host this fun photo-a-day challenge with BC/DC Ideas and encourage anyone who works in nonprofit communications (nonprofit staff, volunteers, consultants, whoever!) to play along. We play mostly on Instagram and Twitter, but you can post wherever you’d like. Just let the word of the day inspire you, post…

Getting Our Big Picture Organized for 2016

Kristina and I spent most of Saturday working on our Big Picture Communications Timeline for 2016. This is the exercise that I highly recommend you do BEFORE you attempt work on an editorial calendar. And if you are an office supply nerd, like we are, it’s a great excuse to go shopping! So many beautiful…

Community Nonprofits, Communicate Like the Experts You Are!

When I talk to community-based nonprofits that serve local or regional areas about content marketing or thought leadership, I often hear excuses like, “We aren’t the experts. The national groups are. Why would anyone listen to us about this issue, when we just serve this little corner of the world?” While national groups may have…

The Editorial Calendar Decision Chart

On Wednesday, we are releasing a new 45-page e-book and webinar on How to Tame Your Wild and Unwieldy Editorial Calendar.  The e-book includes ten different templates or schedules to use as a starting point for building out your calendar, along with lots of additional tips and advice.  The schedule will help you figure out…

The Downside of Personalized Emails

You absolutely need to include contact information in your emails (and other forms of communication). Including a first name in your email subject lines and greetings instantly personalizes your message and warms the reader to its content. It’s an email marketing best practice. But lots of times the only contact information you have is an email…

Editorial Calendar Basics [New Video]

Today I’m sharing the third video in our new series from the Communications Coaching Program for Executive Directors (we call it the CoCoa Club for short.) An editorial calendar is a great tool, but don’t over-complicate it! In this video, we cover the basics with grid and calendar formats.   (Can’t see the video player?…

Meet the Scary People Who Are Frightening Your Donors Away!

Next Tuesday, April 28th, Claire Meyerhoff and I are doing a FREE webinar encouraging you to banish boring nonprofit communications forever. How does nonprofit marketing and fundraising content become so boring? Claire explains in today’s post. ~Kivi Guest Post by Claire Meyerhoff, Editorial Director at Planned Giving Marketing In horror movies, lots of scary people look perfectly normal at…

50+ Nonprofit Instagram Accounts You Should Follow Right Now

Looking for some good examples of nonprofit Instagram accounts? Grab your phone and get inspired. ANIMAL RIGHTS Talia looks like she’s ready for her woolcut next month. That’s the real start of spring! A photo posted by Catskill Animal Sanctuary (@catskill_animal_sanctuary) on Apr 11, 2015 at 12:06pm PDT ASPCA https://instagram.com/aspca Best Friends Animal Society https://instagram.com/bestfriendsanimalsociety…