Communications is a creative and constantly changing field with many different options and choices. Communications team are usually understaffed. Too many ideas and not enough resources to implement them: It’s a perfect storm that can sink your communications strategy if you aren’t careful. Whether those good ideas come flowing in from program staff, board members,…
Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. It’s our last blog post of 2016, and we’re making it a good one! We know lots of you have questions about how to store and manage your stories and photos. We conducted a survey this summer…
If you’re totally new to the Instagram scene and are looking to gain quick momentum early on, one way of going about it is to tie your launch to an event or fundraiser. Boys’ Club of New York did just that with a soft launch leading up to its fall fundraiser, during which guests were…
If you are curious about how other nonprofits handle branding and graphic design, join us Thursday, October 20th for our latest Nonprofit Q&A Panel. Today’s guest post is by one of the panelists, Cindy Olnick. ~Kristina Guest Post by Cindy Olnick of the Los Angeles Conservancy After thirty-five years, the Los Angeles Conservancy got its first…
Earlier this summer, I mentioned that we’ve been tracking the communications of pairs of national nonprofits working in the same space. Where are the organizations’ strategies in sync? Where do they diverge? What can you learn from their approaches? We are calling the comparisons The Showdown. We will often declare “winners,” but that part is…
Our contributing writer Antionette Kerr is working on a new e-book on both storybanking and photobanking — how you collect, store and organize your stories and photos. She’s got some great how-tos and resources pulled together. But it’s missing your real-world stories and data. So we need your help! Can you take this quick survey…
A while ago I saw this Facebook post by Mark Horvath, founder of Invisible People, a unique digital storytelling organization that uses video and social media to fight homelessness and poverty: Since we are big fans of repurposing here at Nonprofit Marketing Guide, I asked Mark to share his process with our community. ~Kivi Guest Video/Post…
Our team is working on the creation of a new guide on nonprofit storybanking and photobanking. You get great stories and photos, but how do you organize them? How do you find what you need months later? How do you give the right people access? When does the content “expire” and should it be deleted? What…
It’s more difficult than ever for nonprofits to get media coverage. But it’s not impossible — especially if they are willing to do more than pepper news editors with press releases. As the communications manager for a small education nonprofit in Bethesda, Md., Juliana Avery has sent her share of releases to the media in Washington…
If you have been reading our blog the last year, you will probably recognize Peter Panepento. Peter is the principal at Panepento Strategies, a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. He was formerly an assistant managing editor at The Chronicle of Philanthropy as well. We are excited to announce…
In October National Public Radio released an interesting analysis of how the length of lead-in text affects post performance on Facebook. The organization pulled all its link posts from the last six months — over 3,000 in all — and analyzed post performance in groups of 40-character increments. On the first look, NPR found that shorter…
#NpCommPix is back in November! We co-host this fun photo-a-day challenge with BC/DC Ideas and encourage anyone who works in nonprofit communications (nonprofit staff, volunteers, consultants, whoever!) to play along. We play mostly on Instagram and Twitter, but you can post wherever you’d like. Just let the word of the day inspire you, post…
