9 Tips for Creating an Editorial Calendar Chock Full of What Your Community Wants

Diane Greenhalgh joins us again with some more great ideas on creating content for your nonprofit. ~Kivi Guest Post by Diane Greenhalgh of the Pulmonary Hypertension Association On this blog and in her webinars and book, Kivi talks about how you should try to become your community’s favorite nonprofit because research has shown that people give two-thirds of…

Return to Spray and Pray?

Just about every nonprofit marketing consultant I know, yours truly included, ridicules the idea of “spray and pray” marketing, where you throw out as much stuff as you can at “the general public” and hope that some of it hits the right people.  Nonprofits can’t afford to be that wasteful of their time and money.…

BRIEF: Make a Bigger Impact by Saying Less [Book Review]

Nonprofits do some pretty complex work. As a communications professional, it’s your job to simplify that work into language and images that others can understand and be motivated by — in as few words as possible. In his new book, Brief: Make a Bigger Impact by Saying Less (Amazon link),  Joe McCormack argues that being brief…

How This Nonprofit Got More Out of Their Annual Report [Infographic]

Here’s yet another great example of how remaking your tired old traditional annual report into something more modern can reap great rewards . . . Paula Watson-Lakamp, Communications Manager at Poudre River Public Library District, shared how they pared down their 32-page (!!) annual report into an infographic that created more member engagement, especially on social…

Rock the Socks Off Donors with a Fabulous Case for Support

Whether she actually asks it out loud or not, a donor’s first question is always: “Why Should I Give You My Hard Earned Money?” The answer to that question starts with your case for support. Your case for support explains what your organization does, why you do it, and why others should support you in doing…

Mixed Links for Nonprofit Marketers and Communicators

Has this seemed like a long week to anyone else? I am ready for some Mixed Links… Starting things off on a lighter note (Kivi and I thought it was funny, though, if cursing bothers you, best skip this), here are 21 Things You Say In Work Emails, And What They Really Mean. This time of year…

Jargon Jam: Think Tank Launches Wonky Word Wednesdays

On our trip across Montana last week teaching nonprofits about clear, consistent, and compelling messaging, we heard some great examples of nonprofits doing their best to make the complicated work they do more easy to understand. One of those examples came from Tara Jensen, director of public affairs at the Montana Budget & Policy Center (MBPC).…

Reasonable Nonprofit Marketing Plans That One Person Can Handle [New Webinar]

In the 2014 Nonprofit Communications Trends Report, a majority of survey participants with every job title, and every age group, said they felt overworked. There are simply too many marketing choices available, and too little time to get it all done well. So how do you find the balance that allows you to market your nonprofit successfully…

Live from Montana – Clear, Consistent, and Compelling Messaging

Kivi and I are being graciously hosted by the Montana Nonprofit Association this week as we help nonprofits create clearer and more compelling communications. We are doing workshops in Billings, Helena, and Missoula. We began our week with a 5:30 a.m. EST wake up call (which was actually 3:30 a.m. in Montana…eek!). I got held…

Make Your Donors Fall in Love With Your Nonprofit [On-Demand Webinar]

If you weren’t one of the 1,000+ who registered originally for our webinar, How to Build a Donor Communications Plan That Will Make Them Fall in Love, you can now get the recording too! A recent study on nonprofit donor engagement found that donors gave two-thirds of their annual charitable donations to one favorite charity. How do you become…

Using Content Marketing to Engage Volunteers

VolunteerMatch recently ran a very nice four-part series on using content marketing to engage your volunteers and manage your volunteer programs, using my book, Content Marketing for Nonprofits, as a starting point. They called it “Winning People Over to Your Cause.” Here are the posts . . . Part One: Welcome Change Part Two: Get…

Who’s Segmenting Email, Why, and Why Not [Infographic]

I’m presenting a brand new webinar on April 29, 2014 called Email List Segmenting: Strategies to Increase Open Rates, Motivate Action, and Build Engagement. As part of the prep, we worked with our friends at Bloomerang to do a quick survey.  We asked about whether your nonprofit was segmenting its list and how, and if not,…