Want to Write Faster AND More Effectively? [FREE Webinar]

One of the biggest challenges for nonprofit marketers and fundraisers is producing all of the content you need to do your job well. Everywhere you look on your to-do list is something new that you need to write – direct mail, emails, newsletters, your website, social media, blog posts, advertising, proposals . . . it…

Mixed Links for Nonprofit Marketers November 1, 2013

Happy Friday! Let’s chase all that Halloween candy with some Mixed Links… A few weeks ago, we shared the giving habits of Canadians versus Americans to shed some light on the differences (and similarities) between the two countries. This new infographic reviews the differences between Canadian and American media consumption habits. The end of the year will…

Branding for Nonprofit Fundraising Events – Part 2: Out of the Box Event Ideas

Yesterday, Julia Reich of Stone Soup Creative gave us tips for organizing a successful, well-branded fundraising event.  Today, Julia shares some more ideas on throwing a unique event that will be sure to sure to make your occasion unforgettable. ~Kivi Guest Post by Julia Reich of Stone Soup Creative Charity supporters flock to witness or participate in fundraising…

Branding for Nonprofit Fundraising Events – Part 1: Party with a Purpose

This post is the first in a 2-part series on branding for nonprofit fundraising events by our favorite graphic designer, Julia Reich. Today, Julia discusses why events are a unique and critical component of a nonprofit’s brand. Part 2, which will be published tomorrow, covers out-of-the-box fundraising event ideas. ~Kivi Guest Post by Julia Reich…

Better Subject Lines and Headlines: Fill in the Blank Worksheet

I get it. Sometimes it’s really, really hard to come up with an attention-grabbing email subject line or headline. That’s why we came up with a list of 50 fill-in-the-blanks to get you started, most of which are inspired by sensational headlines on consumer magazines. You can make that selling power work for your cause…

Worksheet: Your Core Topics List (and What to Do with It)

It’s Worksheet Wednesday! Today, let’s talk about your Core Topics List, which is next in the set of worksheets we are creating to help you implement the lessons in my new book, Content Marketing for Nonprofits (Amazon). Where’s the substance in your communications? What topics do you write most about, and what topics do you want to…

Worksheet: Your Big Picture Communications Timeline

Every Wednesday for the rest of the year (or close), we’ll share another worksheet to help you implement the lessons in my new book, Content Marketing for Nonprofits (Amazon).  This week’s free worksheet is really the first step in getting everyone in your organization on the same page, and getting clear yourself about some of the major…

Amateur Hour in Nonprofit Communications

In my book, Content Marketing for Nonprofits, I devoted a whole section to different communications channels. For each channel, we list not only “Seven Ways to Make Your Content Work Here,” but also “Seven Mistakes to Avoid.” We know trying to run a small nonprofit is hard and you have a million different things to…

Worksheet: Your Nonprofit Marketing Maturity Level

[UPDATED DECEMBER, 2018. PLEASE NOTE WE HAVE MORE FULLY DEVELOPED THE MARKETING MATURITY APPROACH. PLEASE REFER TO THIS POST FOR MORE!] This week’s free worksheet will help you and others in your organization gauge your nonprofit’s marketing maturity level. It’s part of the new set of worksheets we are creating to go with Content Marketing for Nonprofits…

Worksheet: Adding More Personality to Your Communications

As I mentioned last week, we are creating a new set of worksheets to go with Content Marketing for Nonprofits (Amazon). We’ll share about one worksheet per week, compiling the workbook as we go. To follow up on last week’s worksheet on Your Nonprofit’s Voice, Tone, and Style, today I’m sharing Six Ways to Share More…