On Wednesday, we are releasing a new 45-page e-book and webinar on How to Tame Your Wild and Unwieldy Editorial Calendar. The e-book includes ten different templates or schedules to use as a starting point for building out your calendar, along with lots of additional tips and advice. The schedule will help you figure out…
We’ve talked to lots of nonprofits about how their editorial calendars develop over time, and we’ve identified three major drivers behind them. These drivers are not actual people, but rather how your nonprofit approaches its mission and, in turn, how that affects your communications. If it helps, you can think of these concepts as cartoon…
It’s time for a Nonprofit Marketing Guide community project! We get these questions all the time . . . What should my editorial calendar actually look like? Does it need to be online? Which software should we use? And of course, there are a million ways to do it. Which is not an especially useful…
Today I’m sharing the third video in our new series from the Communications Coaching Program for Executive Directors (we call it the CoCoa Club for short.) An editorial calendar is a great tool, but don’t over-complicate it! In this video, we cover the basics with grid and calendar formats. (Can’t see the video player?…
In working with several clients over the last few years, I’ve started to see a pattern develop about what should be covered in nonprofit editorial meetings, and who should be in what meeting. Of course, every organization puts their own personal spin on it, and exactly who is in what meeting varies based on the size…
I’m coaching a fundraising team at a national nonprofit that wants to revamp its annual communications calendar. As part of that process, we are looking at their editorial calendar for their year-end fundraising campaign, which will include direct mail, email, and social media. Before they can develop that plan, however, they have several strategic decisions…
Diane Greenhalgh joins us again with some more great ideas on creating content for your nonprofit. ~Kivi Guest Post by Diane Greenhalgh of the Pulmonary Hypertension Association On this blog and in her webinars and book, Kivi talks about how you should try to become your community’s favorite nonprofit because research has shown that people give two-thirds of…
In the 2014 Nonprofit Communications Trends Report, a majority of survey participants with every job title, and every age group, said they felt overworked. There are simply too many marketing choices available, and too little time to get it all done well. So how do you find the balance that allows you to market your nonprofit successfully…
We always hear from nonprofits asking how other organizations organize their content. We’ve talked about Big Picture Communications Timelines and Editorial Calendars, but there are lots of great hybrids in between. Former Mentoring Program participant Carol Goglia, Director of Marketing and Communications at Communities Foundation of Texas, was kind enough to share her communications grid with us,…
Today’s post was inspired by All-Access Pass Holder Esther Wieman, Associate for Business Development for the Cultural Data Project (CDP). Since CDP has over 30 staff members, but no dedicated communications capacity, Esther wanted to make sure anyone sending an email to a big list not only proofread the email for spelling and grammar problems, but also checked…
During our webinar yesterday where we previewed the 2013 Nonprofit Communications Trends Report (coming January 14, 2013!), I asked two poll questions about how nonprofits are currently using editorial calendars for their communications. First we asked about the format of the editorial calendar. As you can see, there is a pretty even split between shared…
After the 10 Changes to Make in 2012 webinar, I received an email from Sherry Kirschenbaum about how her organization uses an editorial calendar to organize ideas for their newsletter and media pitches. I was so impressed with how Sherry was connecting such a diverse number of those “special months” to her organization’s mission and…
