I’m coaching a fundraising team at a national nonprofit that wants to revamp its annual communications calendar. As part of that process, we are looking at their editorial calendar for their year-end fundraising campaign, which will include direct mail, email, and social media. Before they can develop that plan, however, they have several strategic decisions…
Diane Greenhalgh joins us again with some more great ideas on creating content for your nonprofit. ~Kivi Guest Post by Diane Greenhalgh of the Pulmonary Hypertension Association On this blog and in her webinars and book, Kivi talks about how you should try to become your community’s favorite nonprofit because research has shown that people give two-thirds of…
In the 2014 Nonprofit Communications Trends Report, a majority of survey participants with every job title, and every age group, said they felt overworked. There are simply too many marketing choices available, and too little time to get it all done well. So how do you find the balance that allows you to market your nonprofit successfully…
We always hear from nonprofits asking how other organizations organize their content. We’ve talked about Big Picture Communications Timelines and Editorial Calendars, but there are lots of great hybrids in between. Former Mentoring Program participant Carol Goglia, Director of Marketing and Communications at Communities Foundation of Texas, was kind enough to share her communications grid with us,…
Today’s post was inspired by All-Access Pass Holder Esther Wieman, Associate for Business Development for the Cultural Data Project (CDP). Since CDP has over 30 staff members, but no dedicated communications capacity, Esther wanted to make sure anyone sending an email to a big list not only proofread the email for spelling and grammar problems, but also checked…
During our webinar yesterday where we previewed the 2013 Nonprofit Communications Trends Report (coming January 14, 2013!), I asked two poll questions about how nonprofits are currently using editorial calendars for their communications. First we asked about the format of the editorial calendar. As you can see, there is a pretty even split between shared…
After the 10 Changes to Make in 2012 webinar, I received an email from Sherry Kirschenbaum about how her organization uses an editorial calendar to organize ideas for their newsletter and media pitches. I was so impressed with how Sherry was connecting such a diverse number of those “special months” to her organization’s mission and…
Is your process for creating and distributing your nonprofit’s content (you know, the stuff you put in your newsletter, on your website, etc.) non-existent or always done on the fly? The ad hoc approach can work, but it only gets you so far. That’s the conclusion that CompassPoint Nonprofit Services reached last year. Nelson Layag, project…
You realize that it is time to publish your newsletter or that your website hasn’t been updated in months, and the dread sweeps over you. “What are we going to write about this time?” you wonder. You can take much of the anxiety out of the publishing process by creating an editorial calendar for each…
