When I look at the top ways that people are joining our email list at Nonprofit Marketing Guide over the last 90 days, the winner is a quiz on our website. You’ll see it in a few different places . . . it’s an announcement bar at the top of our website: You’ll also be…
This week I’ve spent several days working over our marketing metrics here at Nonprofit Marketing Guide, especially related to email engagement. Our CRM tells us who is engaged and who isn’t according to a basic test: If they have opened or clicked any email or filled out a web form in the past 90 days, they…
Guest Post By John Haydon If you’re like most nonprofits, Facebook is your top social network to engage supporters and increase awareness about your nonprofit. However, like most nonprofits, you’ve probably had your fair share of frustrations with Facebook. Dramatically declining reach is the biggie. Facebook giveth and Facebook taketh away. Here’s the thing: Facebook…
We just wrapped up our new webinar on managing a healthy email list and re-engaging the unengaged on your list. The unengaged would be people who haven’t opened an email in a certain amount of time, like 6 months or a year. I asked three poll questions and thought I’d share the results with you.…
It’s no fun when someone unsubscribes from your email list. But let’s face it . . . it’s actually much better for your sender reputation to have them unsubscribe than it is for them to never open another email or even worse, to hit the spam button. That’s why you should make unsubscribing from your…
For years now, we’ve been urging you to clean up your email lists by deleting those email addresses that don’t engage with your content after several months (or at least suppressing them from future mailings if you don’t have the heart to actually delete them). EveryAction’s 2018 Email Deliverability report says that 24% of fundraising…
If email engagement is the goal (see last week’s posts here and here on why that is) and snail mail keeps getting more expensive, it makes sense in both channels to more carefully manage who is on your mailing lists so you only send to people who may actually consume that content, right? That means…
On Tuesday, I shared with you the “new” metrics for email engagement, which include whether your emails are read before they are deleted and whether people are replying to or forwarding them. It’s this engagement rate more than whether you have spammy content or design that affects whether your emails are delivered to the inbox…
When Facebook changes its news feed algorithms, it’s all nonprofit communicators want to talk about. But much more important algorithm changes are underway elsewhere: Email inbox providers like Gmail, Outlook and Yahoo have been changing the algorithms that decide which emails get delivered and to whom. These changes started a few years ago and are…
Gather around and partake from the finest articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links… If you want to up your social media game this year, read 14 Exciting New Things to Try on Social Media in 2018. Kyle McClure talks about Letting Your Nonprofit Vision Statement Guide…
You should use every event and campaign as a learning experience. Today’s post gives you some ideas what to do after it’s all over. ~Kristina Guest Post by Gary Wohlfeill Your event or campaign is officially over and it was incredible. You hit your donation goals, spread awareness about your mission, recruited new fundraisers, and so…
If you’ve decided 2018 is the year your nonprofit is going to embrace mobile fundraising campaigns, Steve Page of MobileCause has some great tips and resources for you in today’s post. ~ Kristina Guest Post by Steve Page If your nonprofit is looking for a flexible and sustainable way for your supporters to donate, chances are you’ve considered…
