How to Write an Event Summary for Your Newsletter

Whether it’s a board meeting, a seminar, or a conference, the events your organization hosts or attends can provide great fodder for newsletter articles — if you highlight the most important points and forget about the rest.When you start writing an event summary, you may be tempted to regurgitate the agenda with a few extra…

Your Vote Needed: Which Newsletter Article is Hardest?

Next week will be “Newsletter Week” at Nonprofit Communications, including a post with tips on writing the hardest kind of newsletter article, as determined by this blog’s readers (you!). Problem is, right now there is a four-way tie between “Donor or Volunteer Profiles,” “Program Updates,” “How-to Articles or Tips” and “Event Summaries.” Vote now and…

Let’s Rewrite Some Newsletter Headlines

Copyblogger is showing people how he would rewrite some of their blog headlines, including notes on why he made the changes he did. I do a similar exercise in my newsletter writing courses and it’s always fun. So, let’s try it here. Either leave a comment or send an email to me at kivi *AT*…

Writing Great ALT Tags for Your E-Newsletters

ALT tags are the bits of text that you can attach to images on webpages and in email messages and e-newsletters. As I explained yesterday, using the ALT tag is essential when including images in email campaigns and e-newsletters, because if the people reading your email have image blocking turned on, they won’t see the…

Images in Email and E-Newsletters: Dos and Don’ts

I always advise nonprofits to include photos in their print newsletters. But what about images in e-newsletters? The answer is not as clear-cut and here’s why: a large portion of your online readers probably won’t see the images automatically. Worse yet, if you don’t watch your design carefully, these readers may see only a big…

Carnival #30 – Tips on Nonprofit Newsletters

This week’s Carnival of Nonprofit Consultants is back at its birthplace here at Nonprofit Communications. Our topic this week is Nonprofit Newsletters and we have lots of opinions to share about what works and what doesn’t. If you are responsible for your newsletter, read on. If someone else in the office does it, forward this…

Writing Better Personal Profiles for Your Newsletter

Including personal profiles in your newsletter is great way to tell an important story about your organization, while also recognizing the contributions of a single person. I write a lot of donor profiles, for example, that tell nice stories about the individuals and acknowledge their generosity, while highlighting the organization’s accomplishments — i.e. “Jane Donor…

Newsletter Photo Mistakes – And How to Avoid Them

When I teach newsletter classes, I always like to show examples of good newsletters as well as examples of ones that have big problems. The most glaring errors, because they are so easy to see, are those involving photos. Here are a few newsletter photo horrors you’ll want to avoid. Photos at the wrong resolution.…

Executive Directors: What Your Staff Want to Tell You

Earlier this week I taught “Strategies for Successful Nonprofit Newsletters” for the Duke University Certificate Program in Nonprofit Management. During the course, several students expressed their frustrations about working with their executive directors on various newsletter issues. Here are three questions they asked and how I answered. Q: We always have to print the “letter…

Newsletter and Press Release Ideas for Summer

If you are looking for some fresh ideas for newsletter articles or press releases, consider these five summer-inspired themes. 1) Summer Heat. How does hot weather impact your services or your clients? Can you offer advice to your newsletter readers or to the public about anything related to summer heat? Humane societies can offer tips…