Going Ugly

Jeff Brooks at Future Fundraising Now blogged today about some email fundraising lessons from the Obama campaign shared in Bloomberg Businessweek, one of which is that ugly emails work better than pretty ones. Quoting here: “Every time something really ugly won, it would shock me: giant-size fonts for links, plain-text links vs. pretty ‘Donate’ buttons. Eventually…

Emailing Monthly; Direct Mailing Quarterly

The survey for our 2013 Nonprofit Communications Trends Report will close tonight! Please add your voice if you aren’t one of the more than 1,300 nonprofit communicators participating in the survey so far! Here is your last sneak peak at the early data, before we provide the preliminary release during our free webinar on December 12. The report…

My Favorite Post-Sandy Email

I received lots of post-Sandy email from nonprofits, with content all over the map, from direct pleas for assistance for those affected, to educational and advocacy emails tying severe weather to climate change. In looking through them all, one stands out: This email I received the day after the storm passed through Washington, DC from…

Mixed Links for Nonprofit Communicators November 2, 2012

Here are your Mixed Links for the week. First off, I hope all of my readers in the Northeast are safe and recovering from Hurricane Sandy. Network for Good has set up a Hurricane Sandy disaster relief donation page. It lists several organizations you can donate to safely. It’s that time of year again — lots of…

Fabulous Example of Facebook Engagement from COTN

I’ve been working with one of my coaching clients, Children of the Nations, on their fall fundraising campaign, which they call Hope for the Children.  In addition to the direct asks for financial support, I suggested that they come up with several “engagement” asks to pair with the ask for money throughout the campaign, which…

Reality Check: Why You Need an Online Marketing Strategy

At the beginning of many of my marketing workshops, I present a reality check with some of the latest statistics, so I thought I’d share some of my favorites with you here. Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy. I continue to hear some…

Creative Ideas for Nonprofit Writers for October and Beyond

“Content is King,” they say. While that may be true, “they” don’t mention how hard it is trying to come up with fresh ideas that resonate with your readers. Inspiration can be hard to come by some days, but that’s where our Monthly Nonprofit Writing Prompts come in. Every month we send out an e-newsletter…

The Nonprofit Newsletter: A Newcomer’s Perspective

Yesterday, I hosted the August edition of the Nonprofit Blog Carnival on nonprofit newsletter trends. Here’s another perspective to add to the mix, from the view of two young nonprofit professionals.  ~Kivi Guest Post by Antoinette Siu and Gillian Gurish of Wiser.org. In my many varied internship experiences over the past year, I have become quite friendly…

Nonprofit Newsletter Trends and Tips – Nonprofit Blog Carnival

Welcome to this month’s edition of the Nonprofit Blog Carnival, where we are looking at trends in nonprofit newsletters. The seemingly simple newsletter, and our reactions to them, aren’t so simple after all as Jen Gonyer-Donohue points out in E-Newsletters: A Riddle, Wrapped in a Mystery, Inside an Enigma. Shari at VolunteerMatch shares the email newsletter…

Interesting Stats about Nonprofit Newsletters – and Winners!

Thanks to all of you who took our survey this month on nonprofit newsletters. I’ve shared some of the results already in posts on how social media is influencing newsletters and how often you should send email newsletters to supporters. Here are some other interesting stats from the survey, which was completed by 419 nonprofits.…

Six Ways Social Media Has Affected Nonprofit Newsletters

Last week, I asked for your thoughts on how your newsletter has changed, including how your organization’s use of social media has affected your newsletter, whether print or online. Of the 299 people who had answered this particular question when I pulled the data yesterday, a third said that social media had little to no…