The Nonprofit Newsletter – Still All That?

When I first started working in nonprofit communications, the job was really all about the newsletter. The nonprofit newsletter, first in print and then in email, was the mainstay of communications between the nonprofit and its supporters. More than any other piece of communications, the newsletter consumed a lot of staff time and energy, not…

How Are Nonprofit Newsletters Changing?

Is the classic nonprofit newsletter still relevant? If yes, why? If not, why not? What changes have you made, or what changes are you seeing or recommending, in nonprofit newsletters — in print and online? Those and any other questions or issues related to producing nonprofit newsletters in 2012 and beyond are the focus of the…

End Your Writer’s Block with my Nonprofit Writing Prompts

I try to blog everyday. Then, I also have to write articles for my weekly e-newsletter. Plus write another newsletter to my All-Access Pass Holders, not to mention updating Facebook and Twitter. I’m not going to lie – it’s tough sometimes to come up with ideas. I’ve been there, staring at the computer hoping inspiration…

Can’t Miss Online Fundraising Training from One of Our Faves

I don’t promote a lot of stuff that costs you money on this blog outside of our training here at Nonprofit Marketing Guide, but I am making an exception because Kerri Karvetski has put together a training on online fundraising that is going to be incredible. If you have an All-Access Pass with us then…

Mixed Links for Nonprofit Marketers May 11, 2012

Another Friday, another round of Mixed Links… Volunteering Did you know volunteers give up to 10 times more than a non-volunteer? With new perspectives on the value of your volunteers, Convio is offering a free on-demand webinar called 5 Volunteer Trends that Can Improve Your Fundraising Bottom Line. And to help you get those volunteers,…

Successful Online Fundraising Campaigns – Tips from @karvetski

Kerri Karvetski is a wonderful nonprofit copywriter and online strategist (and she also teaches the webinars in our Social Media Starter Kit series). I recently interviewed Kerri for some tips on how to put together a good online fundraising campaign. Kerri’s Campaign Tips: Develop a Story Arc with Multiple Emails Set Public Goals with Your…

Email Marketing Stats and Trends for Nonprofits

On Wednesday, I shared how nonprofits are using social media according to reports released over the last few weeks. Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage) 2012 Online Marketing Nonprofit Benchmark Index Study (Convio) 2012 eNonprofit Benchmarks…

From Print to Email: Take Your Newsletter on an Epic Journey – My New E-Book from Network for Good

Print newsletter or email? “To switch or not to switch?” is definitely the question a lot of you have on your minds. To help you answer that question, I have partnered with Network for Good to publish a new e-book From Print to Email: Take Your Newsletter on an Epic Journey. In this free download, I…

Mixed Links for Nonprofit Communicators and Fundraisers

Welcome to another round of Mixed Links! We’ve got some great social media and communications posts today. This post by Kari Saratovsky not only sheds some light on the recent rise in Pinterest, but also shares some great infographics on Millennials. Check out The Millennial Story, Told By Infographic(s). Think Facebook was confusing before? Beth Kanter…

Success Story: A Shift in Communications Worked!

We love to hear success stories about the nonprofits we work with. Elexa Liu works with Hope Worldwide in Hong Kong and has participated in many of our training events both online and in person (Yes, she flew all the way to Seattle to take part in the Total Focus Marketing Plan Workshop I teach…