Why You Should Implement an Automated Email Welcome Series for New Donors

If you haven’t set up some type of welcome series for new donors, you are missing out on a great chance to build a relationship. Katelyn Baughan created an automated welcome series for The Children’s Inn at NIH that nurtured new donors over time instead of throwing them into regular email marketing. Today, Katelyn shares how…

Are Nonprofits Using Common Email Engagement Tactics?

We just wrapped up our new webinar on managing a healthy email list and re-engaging the unengaged on your list. The unengaged would be people who haven’t opened an email in a certain amount of time, like 6 months or a year. I asked three poll questions and thought I’d share the results with you.…

Best Practices for Your Email Unsubscribe Page

It’s no fun when someone unsubscribes from your email list. But let’s face it . . . it’s actually much better for your sender reputation to have them unsubscribe than it is for them to never open another email or even worse, to hit the spam button. That’s why you should make unsubscribing from your…

For Robust Email Fundraising at Year End, Start Ramping Up the Volume Now

If you are excited about the prospect of doing more email fundraising around Giving Tuesday and Year End, but don’t normally send a lot of email to your list, you need a ramp-up pre-season strategy.  Sudden spikes in your email volume can trigger spam warnings. With lots of nonprofit email already going to spam at year…

Spam

Clean Up Your Email List and Improve Your Online Fundraising Results

For years now, we’ve been urging you to clean up your email lists by deleting those email addresses that don’t engage with your content after several months (or at least suppressing them from future mailings if you don’t have the heart to actually delete them). EveryAction’s 2018 Email Deliverability report says that 24% of fundraising…

6 Tips for Improving Your Email Sender Reputation and Open Rates

On today’s Facebook Live show, I talked about the importance of knowing your sender reputation and how to improve it and, in turn, improve your open rates.  I shared six tips, and several links. I’ll be sharing more on email newsletters in particular during next week’s two-part webinar series, Creating Awesome Nonprofit Email Newsletters. Don’t…

How to Get Award-Winning Email Engagement as a Nonprofit

When Jen Billow shared with her fellow Communications Director Mentoring Program participants that her organization, the Park City Education Foundation, had received accolades from Constant Contact for their awesome email engagement rates, everyone wanted to know how. So Jen shared the process she’d worked over the last couple of years with the group. I was…