Mixed Links for Nonprofit Communicators December 16, 2016

Happy Friday, friends! Will you join me for some Mixed Links… If you are interested in our training webinars, check out our yearly Annual All-Access Pass Sale going on now. You get 365 days of access to webinars, downloads, time savers, and the awesome Pass Holder Community for only $499. That’s a savings of $200 off the regular…

Powerful Segmentation Ideas for Year-End Online Fundraising Campaigns

Are all your email subscribers the same? Of course not! Some donate. Some volunteer. Some do both. And some have no CLUE how they got on your email list! If you send all your email subscribers the exact same fundraising emails for every campaign — year-end or any other time — you’ll never unlock their…

DON’T MISS THIS: 70 Email Subject Line Ideas for Fundraising, Advocacy and Event Deadlines

Want your supporters to pay more attention to deadlines? Use one of these email subject lines: a race to the finish across the finish line almost over are you in? are you missing out? can we count on you? can you make it by midnight can’t be short can’t wait coming up short days left…

Yes, Your Open Rates Are Wrong. But You Can Still Use Them.

I’ve received several emails in response to Tuesday’s post about other ways to measure email engagement asking about the accuracy of open rates. The main concern is that if the open rate data is bad, any additional analysis like I suggested is also bad. For example, you might categorize someone improperly, and more likely as…

Are Your Emails Being Delievered? [New Report]

Email deliverability measures how successful an email is at making it into a recipient’s inbox. EveryAction just released their annual Email Deliverability Report which answers the question, “How much is spam costing your nonprofit?” Turns out the answer to that question is, “a lot!” When you send an email, Internet Service Providers (ISPs) use your “sender…

Drive Donors to your Online Donation Page with These Six Marketing Strategies, Part 1

Today we have part 1 in a two-part series by Abby Jarvis of Qgiv on how to promote your online donation page. Read the first three marketing strategies below, then join us next week for the final three. ~Kristina  Guest Post by Abby Jarvis of Qgiv So you’ve got a beautiful online donation page up…