If you want people to sign up for your email newsletter, you have to give them a reason to do it. What’s the value? What’s in it for them? Here are three e-news sign-up boxes on website home pages that I recently came across and why I like each approach . . . Amnesty International…
Sending a petition, pledge or other advocacy call to action to your email list? Try one of these tried-and-true words and phrases to get the open, click and completion! I’ve combed thousands of emails from top advocacy organizations to get these phrases that work…so you don’t have to! And if you’re interested in learning more about…
Trying to improve the open rates for your email newsletters? You can try changing up your content, your format, your subject lines, your frequency, and even who the newsletter comes from. Or, you can change who receives your newsletter. We tried two of these tactics in the last six months with our weekly email newsletter…
At the end of September, we redesigned our weekly email newsletter to include more white space and smaller blocks of text. It’s a sleeker look that’s much easier to read (or just skim) on both desktops and mobile devices. After we sent the redesigned newsletter, we heard from several of our subscribers who liked the new…
Photo Credit: https://flic.kr/p/79pL7r Want to squeeze more mileage from a great fundraising or advocacy email? Send it again. Sending a fundraising or advocacy email again to non-responders — subscribers who did not open, click, donate or take action the first time — can sometimes raise as much, or produce as many actions, as the original send.…
We’ve talked before about segmenting your email list to send more relevant communications. Today, Sarah Tedesco, Executive Vice President at DonorSearch, shares some ways to segment your donor lists specifically. ~Kristina Guest Post by Sarah Tedesco of DonorSearch Donors want and need to be treated like the unique people that they are. That’s easier said than done though.…
We love “Before and After” posts, so I jumped at the chance to get Lindsay Ackerman to share about Mission India’s recent e-newsletter format change. She graciously agreed to write about the process and the results for us. ~Kristina Guest Post by Lindsay Ackerman of Mission India There are times when I come home from work and…
For today’s Question of the Week, we are looking at email lists and how (or if) you segment them. There are so many ways you can segment your email list. What has worked best for you? Here are some ways organizations have segmented their email lists in order to send more relevant communications: Events (attendees, RSVPd,…
A few weeks ago we asked you about how you stay organized. With this week’s question, we want to know how you build your email list… Do you ask for email addresses at events? Do you have a sign-up form on your website? Do you offer a free download? Run contests? Share your thoughts below! If…
Today I’m sharing the fourth video in our new series from the Communications Coaching Program for Executive Directors (we call it the CoCoa Club for short.) When we recently asked several hundred executive directors which communications channel they most wanted to get right and master, the answer was email newsletters. In this video, I share…
Charity: Water has done it again with a brilliant fundraising email posing as a newsletter (or newsletter posing as a fundraising email . . .) You can use this tactic too: Find three of your supporters and highlight what they are doing to support your cause. This not only promotes their individual fundraising campaigns, assuming…
When I go to the Nonprofit Technology Conference, I try to attend sessions that will be helpful to our readers back home who couldn’t make it to the conference. It’s pretty tough to choose which sessions though since there are always so many good ones going on at the same time. Email is always a…
