ACTION! 61 Words & Phrases for Email Advocacy Campaigns

Sending a petition, pledge or other advocacy call to action to your email list? Try one of these tried-and-true words and phrases to get the open, click and completion! I’ve combed thousands of emails from top advocacy organizations to get these phrases that work…so you don’t have to! And if you’re interested in learning more about…

How to Raise Your E-Newsletter Open Rate [Results from Our Experiment]

Trying to improve the open rates for your email newsletters? You can try changing up your content, your format, your subject lines, your frequency, and even who the newsletter comes from.  Or, you can change who receives your newsletter. We tried two of these tactics in the last six months with our weekly email newsletter…

Nonprofit E-Newsletter Before and After – Cornerstone Prep

At the end of September, we redesigned our weekly email newsletter to include more white space and smaller blocks of text. It’s a sleeker look that’s much easier to read (or just skim) on both desktops and mobile devices. After we sent the redesigned newsletter, we heard from several of our subscribers who liked the new…

REPEAT: 31 Phrases To Use in Email Lift Notes, Resends and Reminders

Photo Credit: https://flic.kr/p/79pL7r Want to squeeze more mileage from a great fundraising or advocacy email? Send it again. Sending a fundraising or advocacy email again to non-responders — subscribers who did not open, click, donate or take action the first time — can sometimes raise as much, or produce as many actions, as the original send.…

4 Ways to Segment Your Donors for More Effective Marketing

We’ve talked before about segmenting your email list to send more relevant communications. Today, Sarah Tedesco, Executive Vice President at DonorSearch, shares some ways to segment your donor lists specifically. ~Kristina Guest Post by Sarah Tedesco of DonorSearch Donors want and need to be treated like the unique people that they are. That’s easier said than done though.…