C’mon! Connect with Relevant Messages: Join Me on June 11

Register Now: Learn How to Shape Pitch-Perfect Messages that Move People to Act Now Your organization’s messages determine if you are heard, and if people respond. They’re the most practical, available tool you have to move your audience to act….if they’re relevant. Relevance is the heart of memorable, motivating messages—pitch-perfect messages. Like this: You know when you meet…

Really?

Wow, what a disconnect. Let me tell you about it, so you can make sure your organization avoids this kind of blunder. Last Friday morning I got an email from our local performing arts center (PAC). The place has been around 10 years and is a gorgeous, intimate performance venue. We’ve attended several great shows there over the years,…

PHENOMENAL COMMUNICATIONS POWER…itty bitty living space

Have you ever seen Disney’s Aladdin? The Genie, played by Robin Williams, has just been released from his lamp by Aladdin and is explaining what a genie is and what he can do. Genie has all of this power at his disposal, but he’s contained in a tiny little lamp. https://www.youtube.com/watch?v=v57sUtvNa5o Your email subject lines, social…

Write a Better Case for Support and Direct Mail Appeals

Fundraising expert Tom Ahern is cranking out some great stuff for us this year! We just finished his Donor Newsletters That Raise More Money e-clinic and July brings two more training opportunities for you. The Case for Support Writing a Fabulous Case for Support starts July 9th. You can join us for just the first…

Fundraising to Help Child Abusers, Murderers and Other “Unworthy” People

I’m coming off of my Spring speaking schedule, which means I’ve talked to hundreds of nonprofit communicators and fundraisers over the last few months, trying my best to help them work through their toughest nonprofit communications, marketing, and fundraising challenges. There’s usually one person in the room who sits quietly, often with what appears to…

Live from Montana – Clear, Consistent, and Compelling Messaging

Kivi and I are being graciously hosted by the Montana Nonprofit Association this week as we help nonprofits create clearer and more compelling communications. We are doing workshops in Billings, Helena, and Missoula. We began our week with a 5:30 a.m. EST wake up call (which was actually 3:30 a.m. in Montana…eek!). I got held…

Celebrating Your Nonprofit’s Milestone Anniversary

I’ll admit that I am not into super big anniversary celebrations. Today my husband and I are celebrating our 13th wedding anniversary and we just returned from a nice hike with the kids, and will have a nice dinner at home. That’s good enough for me. And for most nonprofit anniversaries, I think the low-key…

Your Nonprofit’s Newsletter: You Are Not the Target Audience

I’ve started guest blogging for BoardAssist, which offers great advice to board members about how they can be more effective, and to nonprofit staff about working with boards. I’m reprinting my first post here from the BoardAssist blog, which is directed towards board members themselves, but I hope it will be a helpful read to…