Putting the “Key” Back in “Key Messages”

Kristan Allen and her work as the director of marketing and communications for The Mentoring Partnership of Southwestern Pennsylvania were featured in my book Content Marketing for Nonprofits. She took part in our first Book Club discussion panel a few weeks ago and had such great things to say, we asked her to share her insight with you.…

Five Messages to Try When Raising Awareness

I’ve been writing and thinking a lot about “raising awareness” and what that really means for nonprofit communicators as I prepare to present How to Raise Awareness for Your Cause on a Budget, a brand-new webinar  for CharityHowTo. (Join us Feb 19 or Feb  26). One of the most common challenges that the “raise awareness” assignment presents…

Shifting Your Comm Style from Frightening to Friendly – 3 Steps

I recently talked with a nonprofit communications director whose challenge for 2014 is to remake her organization’s communications voice, style, and tone from something that’s frankly a little frightening to something much more friendly. How does she know the current approach is frightening? Because the organization’s supporters and clients said so. The nonprofit asked for…

Be More Relevant by Being More Responsive

I use the Six R’s of Relevant Messaging when I’m trying to help nonprofits create messaging that is more relevant to their participants, supporters, and influencers. I’ve shared some specific tips on how to make your communications feel more “Real Time” and “Rewarding,” so today let’s look at being more “Responsive.”  Listen!  You can’t be responsive unless…

Reward Your Supporters with Your Messaging

Last week I mentioned that one of the chapters in my new book and a new webinar I’m teaching on messaging are devoted to the Six R’s of Relevant Messaging for nonprofits. I shared some tips on being more “Real Time” and today let’s look at being more “Rewarding.” How can you reward people with your messaging? Easy. Use the second…

Making Your Communications Feel More Current

One of the chapters in my new book and a new webinar I’m teaching on messaging are devoted to the Six R’s of Relevant Messaging for nonprofits. One of those R’s is being “Real Time.” You want your content to feel relevant given the context of everything else that is happening right now, and to always…

Anna Is Working on Creating Cohesive Messaging

Our 200+ Nonprofit Marketing Guide All-Access Pass Holders, along with all of you reading this blog, represent the great diversity in the world of nonprofit communications. To help you see that you aren’t alone in your challenges and that you really are part of a wonderful community of passionate, creative professionals, we are introducing you to…

How to Involve Staff in Nonprofit Branding

Earlier this month Haila Yates shared how her organization created audience personas to make better marketing decisions. Part of that process included getting the staff involved. Today, we are publishing another piece by Haila where she talks about how she got her organization’s staff involved with deciding on their messaging platform and other aspects of…

Think You Know Your Audience? Yeah, So Did I

Yesterday, I shared a worksheet to help you create personas, which is a technique to focus your communications on the people who matter most to your success. Today, Haila Yates shares the story of how her nonprofit is using the personas they are creating to make better marketing and communications decisions.  ~Kivi Guest Post by…

Uncharitable, Overhead, and Communicating Results More Clearly

Have you ever had to answer the question, “What percentage of my donation goes to the cause?” Or what about, “How much do you spend on overhead?” Last Friday, Dan Pallotta was the plenary speaker at the Nonprofit Technology Conference. Dan is the author of Uncharitable: How Restraints on Nonprofits Undermine Their Potential and thinks those are the…