Some of my fellow bloggers are providing solid advice for nonprofit communicators in the wake of the devastating news from Connecticut. So, today I will point you to some of them. First, read what Nancy Schwartz says about pausing your scheduled communications for a few days. It’s spot on. This is what I am talking…
Knowing what your supporters want to read should be a huge part of your marketing strategy. But how do you know what they want? Ask! Read how Jennifer Charney, communications manager of Save the Redwoods League, started surveying her readers and how the results affected their content. ~Kivi Guest Post by Jennifer Charney of Save the Redwoods…
Nancy Schwartz of Getting Attention.org has announced the winners of the 2012 Nonprofit Tagline Awards – or as they are affectionately known – the Taggies. This year, Nancy had over 1,400 tagline entries that were then whittled down to 63 finalists identified by an expert panel of judges (including moi). Then 3,300 voted for the 18 winners categorized…
I spotted this new report called The Advocacy Gap: Research for Better Advocacy on Frogloop today. If you are asking your supporters to advocate for you with Congress, it’s a definite must-read. Here are a few interesting points, all of which tie directly back to basic marketing lessons (which I’ve added in italics). There is…
Happy Friday! Join us for Mixed Links… First off, today is the last day to vote for the 2012 Getting Attention Nonprofit Tagline Awards. Vote now! The September Nonprofit Blog Carnival on better websites is up at The Duck Call. October’s carnival is hosted by Cheryl Black of Blackbaud and she is taking submissions. The theme is multichannel campaigns. Hubspot has some integrated…
It’s Friday so let’s have some Mixed Links! Messaging Voting for the 2012 Nonprofit Taglines Awards Competition ends next Friday, October 5th. It only takes about 5 minutes and may actually help you consider whether your tagline is working or not. Vote today! What do you think of your mission statement? Here is a challenge: see…
As part of my webinar “So What and Who Cares: How to Make Your Messaging More Meaningful and Memorable,” I share this quick checklist to help ensure that your messages are as relevant as possible.
Enjoy this week’s edition of Mixed Links! It’s time for the 2012 Nonprofit Tagline Awards (The Taggies) again! I will be judging the contest again this year and encourage you to submit your entry to Nancy Schwartz. It’s free and fast and all entrants will be invited to a free webinar (Aha! Messages: 4 Ways to Test Message Relevance) and…
TGIF! Ready for Mixed Links? Nancy Schwartz’s Nonprofit Messages Survey results show most messages are irrelevant to key audiences. Are you using “Aha! Messages” to boost your connection with your audience? With 76% of nonprofit messages not connecting strongly with their audiences, you might need to rethink some things. Nancy also shares Communications Is Everyone’s Job:…
Yesterday I presented the lunch keynote for AFP Charlotte on how to make your messaging more relevant, so you are always answering So What? and Who Cares? Those two questions are constantly at work in our heads, both consciously and subconsciously, filtering the thousands of messages we see and hear each day. Use one or more of the…
Happy Friday, everyone! Here’s this week’s Mixed Links. Communications Guidestar gives some tips on how to handle social media when you aren’t really into it. If you are among the 74% who use your org’s mission statement when talking to your supporters or donors, you have a problem. Most mission statements really only speak to those inside…
I’m headed to Austin, Texas today to teach a workshop I’m calling “So What and Who Cares? Getting Your Communications Right in 2012” for the Texas Association of Nonprofit Organizations. You answer the So What? question by making your messaging as relevant as possible to the people you are communicating with. But what does that…
