The Accidental Rebranding of Komen for the Cure

(Updates to this post can be found at the bottom.) Yesterday afternoon, and continuing into today, I believe we are witnessing the accidental rebranding of what is surely one of America’s biggest and most well-known, and even well-loved, nonprofit brands. Komen for the Cure, it seems, is no longer a breast cancer charity, but a…

Decide How You Are Different, Be It, and Forget the Rest

Nancy Schwartz asked, “What are your dreams for nonprofits?” My dream for your nonprofit is that you decide what you are really all about — what makes you different — and that you be that organization, and forget the rest. Consider this excerpt from Peter Bregman’s  book, 18 Minutes: Find Your Focus, Master Distraction, and Get…

Clean Up Your Language! Refining Organizational Rhetoric

Does your audience understand what you’re telling them? Melinda McKee shares her tips for making sure your message is understood by the people you are trying to reach in today’s guest post.  ~Kivi Guest Post by Melinda McKee, Public Relations and Communications Director for NCGives Ever feel like your nonprofit’s communications are playing out like…

Are You in the Joy Business? Maybe You Should Be

I have to admit that I am a little depressed thinking about the upcoming fall fundraising season. I’m expecting a lot of doom and gloom from nonprofits. I know it can work, but I’m really hoping that I will see more orgs taking Katya Andresen’s advice about how fundraising is really about giving people a…

5 Ways Nonprofits Blow Their Asks

Avoid sabotaging your nonprofit’s communications with wimpy, confusing asks.  Here are five frequent problems with the way nonprofits ask for support, whether it’s donating money or time or some other valuable. 1. Assuming One Size Fits All. There is no such thing as the general public. Know your supporters, donors, participants or whoever you are talking to,…

Your Org’s Personality in Three Words?

When I ask staff at nonprofits to describe their organization’s public personality, I often get blank stares, or something like “Ummm . . . we don’t have one, so I guess, well, how about ‘boring?’” I admit, it’s a tough question, especially if you’ve never considered that an organization could even have a personality in…

Do Not Ask Your Board to Fundraise or Friendraise!

Why shouldn’t you ask your board members to “fundraise” or “friendraise”? Because as we discussed during today’s webinar on Making the Ask, people don’t know what the heck you are talking about. There are scores of different ways that board members can “fundraise” and “friendraise.” If you don’t make your requests much more clear and…