Talk about Family and Tradition, Not Raking Leaves

I presented the Thursday night keynote at the City of Jacksonville’s Board Development and Training Program last week (this North Carolina city requires nonprofit grantees to send their board members to free professional development training – a brilliant idea!).  My topic was the importance of storytelling, and how as board members, they needed to help…

Major Donors and Their No-Good Kids

If we agree that we should develop messaging that resonates with our donors, what should we do when that messaging might be offensive to others? Take the case of donors who make substantial gifts to charities rather than leaving assets to their “good for nothing” adult children. I presented a “Storytelling for Fundraisers” workshop in…

Revamping Your Tagline: Interview with Nancy Schwartz

Yesterday, we heard from Melinda Pearce McKee about how NCGives transformed its tagline. Today, I’m sharing an interview with Nancy Schwartz, queen of all things nonprofit tagline and publisher of Getting Attention.org. In this 17-minute interview, Nancy shares How your nonprofit can explore the nearly 5,000 taglines in her new database, searching by several criteria,…

Learn Storytelling from NBC’s Making a Difference Reports

I’m a regular watcher of the NBC Nightly News with Brian Williams (usually recorded – it’s part of my nightly wind-down routine), and one of my favorite segments is Making a Difference. For the last few years, the Nightly News has regularly run segments on do-gooders. Because these clips are so popular, NBC recently created…