Five Messages to Try When Raising Awareness

I’ve been writing and thinking a lot about “raising awareness” and what that really means for nonprofit communicators as I prepare to present How to Raise Awareness for Your Cause on a Budget, a brand-new webinar  for CharityHowTo. (Join us Feb 19 or Feb  26). One of the most common challenges that the “raise awareness” assignment presents…

3 Online Fundraising Reports You Should Read Right Now

The state of online giving is GREAT! The state of online giving STINKS. 🙁 Wait, what? First the good:  Online giving was up 13.5% in 2013! Now the bad:  84% of nonprofit emails analyzed over the course of nine months last year were not not optimized for mobile viewing. A trio of separate fundraising reports released in…

My Awareness Has Been Raised. Now What?

Once you’ve done a bunch of work to “raise awareness” about your cause or your organization, then what? You don’t just want people to sit on the couch feeling all aware, right? The answer to the “now what?” question is one you should know before you even start your awareness raising activities. Where is all…

When They Want You to “Raise Awareness”

It is one of the most dreaded requests from a board of directors or management team to a nonprofit communications director: “Could you go raise some awareness? If we could raise awareness, all of our problems would be solved!” Really? And what does “raising awareness” really mean? Surely not a massive, multimedia advertising campaign like…

7 Changes to Make in 2014 [Infographic and Recording]

Over 1,000 nonprofits registered for our free webinar 7 Changes to Make in 2014 where we reviewed several steps you could take to keep your nonprofit’s marketing and fundraising moving in the right direction in 2014, no matter your experience on the topic. We got such a great response to our action steps, we decided…

Which is Most Effective: Print, Email, or In-Person?

When we were putting together the questions for the survey for the 2014 Nonprofit Communications Trends Report, one of top suggested questions was, “What one type of content do you think is most effective for your organization, regardless of the amount of time you spend producing it?” We provided a list to pick from and…

Marketing Morsels and Other Tips for 2014

On Wednesday, I’m hosting a free webinar on 7 Changes to Make in 2014. You can register below or here if you don’t see the form. One of the seven changes is to Create More Marketing Morsels. The majority of people who see your communications will pay attention to only the tastiest little bits of…

2014 Nonprofit Communications Trends Report [Infographic]

We spent the last month compiling and analyzing the answers from the 2,100+ nonprofit professionals who completed our annual communications trends survey. Now it’s time to officially release the 2014 Nonprofit Communications Trends Report! We’ll be posting some of the more interesting results over the next few weeks, but here is the infographic with key…

Shifting Your Comm Style from Frightening to Friendly – 3 Steps

I recently talked with a nonprofit communications director whose challenge for 2014 is to remake her organization’s communications voice, style, and tone from something that’s frankly a little frightening to something much more friendly. How does she know the current approach is frightening? Because the organization’s supporters and clients said so. The nonprofit asked for…

Preparing Your Website for a Successful Content Marketing Strategy

A good content marketing strategy, like any communications strategy, involves integrating all of your communications channels. Joe Ventura, senior communications manager at Reading Partners, shares how his organization got their website ready to handle the increase in visits their content marketing strategy produced. ~ Kivi Guest Post by Joe Ventura of Reading Partners Nonprofit marketing, communications, and development…