Mixed Links for Nonprofit Marketers February 1, 2013

Happy Friday! It’s time for Mixed Links. Nancy Schwartz is conducting  a survey on marketing methods. It’s probably the shortest survey you’ll take, but will help us gain an insight into how you select your marketing activities. You know I am a big proponent of editorial calendars. JD Lasica explains how some of you are confusing…

When Fundraising is Your Marketing Goal – And Not

I’m really interested in how nonprofits approach marketing differently (especially content marketing) based on how closely aligned their goals are to fundraising for their organizations versus more community engagement or brand building goals. So, I decided to splice and dice some of the data from the 2013 Nonprofit Communications Trends Report, based on the top goals. I…

Where Does All of Your Time Go?

In the 2013 Nonprofit Communications Trends Report, we asked nonprofit communicators which types of content they expected to spend the most time producing in 2013. Email newsletter articles and Facebook updates were the most popular choices, followed by event marketing and website articles. Nonprofits with budgets over $1 million were more likely to say they…

How Often to Email in 2013

I get this question a lot: How often should we email? What’s too much, what’s not enough? It’s a complicated question with lots of variables. For example, the more relevant and valuable your content is to those on the receiving end, the more you can email them. You can make your content more valuable and…

Donor Acquisition Versus Retention in 2013

I heard from several people yesterday about the issue of whether donor acquisition or donor retention should be the focus for 2013, for those of you who are at least somewhat responsible for fundraising from individuals. Of course, you have to do both, all the time, but just how hard you swing in either direction…

Does Size Matter?

Does the size of your organization affect which communications tools you’ll use? Turns out, not that much, according to our 2013 Nonprofit Communications Trends Report. The order of importance of the most popular communications tools doesn’t vary significantly based on budget size, with a few minor exceptions. When looking at the “very” important rankings by…

13 Changes to Make in 2013

I just finished presenting a webinar for our All-Access Pass Holders on 13 changes to make in 2013. I’m sharing most of the deck with you here. If you’d like to watch the webinar recording, get yourself an All-Access Pass — the recording will be available tomorrow morning. We polled the webinar participants on which…

Making Your 2013 Marketing Goals More Clear

Last week, I shared a theory of change for nonprofit marketing, connecting your tactical communications work to your nonprofit’s larger mission. While that’s helpful, you still need to get much more specific about your annual goals. If you are working on your plan for 2013 and aren’t sure where to start, I suggest that you…