Reality Check: Social Media and Mobile

Yesterday, I offered some stats about who is using the Internet as a reality check on why you need an online marketing strategy. Here are a few more of my favorites, this time on social media and mobile specifically. Half of Boomers use social media, as do a 1/3 of people over 65. According to…

Reality Check: Why You Need an Online Marketing Strategy

At the beginning of many of my marketing workshops, I present a reality check with some of the latest statistics, so I thought I’d share some of my favorites with you here. Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy. I continue to hear some…

Mixed Links for Nonprofit Marketers October 5, 2012

Happy Friday! Join us for Mixed Links… First off, today is the last day to vote for the 2012 Getting Attention Nonprofit Tagline Awards. Vote now! The September Nonprofit Blog Carnival on better websites is up at The Duck Call. October’s carnival is hosted by Cheryl Black of Blackbaud and she is taking submissions. The theme is multichannel campaigns. Hubspot has some integrated…

How Does Work Get on Your Plate?

As I’ve been writing my new book on nonprofit content strategy (due in December, published in late Spring 2013), I’ve been thinking about all the different factors that influence what nonprofit marketers put on both their editorial calendars and their personal to-do lists. I asked this question on Facebook yesterday about who puts unexpected work on…

Mixed Links on Nonprofit Marketing and Fundraising September 28, 2012

It’s Friday so let’s have some Mixed Links! Messaging Voting for the 2012 Nonprofit Taglines Awards Competition ends next Friday, October 5th.  It only takes about 5 minutes and may actually help you consider whether your tagline is working or not. Vote today! What do you think of your mission statement? Here is a challenge: see…

Using Social Media in Fundraising

On Friday, I taught a workshop called Social Media: Your On-Ramp to Future Fundraising at the annual conference of the North Carolina Center for Nonprofits. I’m sharing the deck with you here. Social Media: Your On-Ramp to Future Fundraising from Kivi Leroux Miller While everyone wants to focus on peer-to-peer fundraising in social media, you…

Social Media Crisis Communications for Nonprofits

Last Tuesday, I presented a workshop on social media crisis communications for the Virginia Association of Fund Raising Executives and I’m sharing the deck with you here. Crisis Communications in Social Media for Nonprofits from Kivi Leroux Miller We reviewed three different case studies from the American Red Cross, the Humane Society of the United States,…

Mixed Links for Nonprofit Communicators September 14, 2012

Happy Friday! It’s once again time for some delicious Mixed Links. Crisis Management and Communications Melissa Agnes has a new report on Social Media Crisis Planning For Non-Profit Organizations. The Chronicle of Philanthropy shares Why Livestrong Will Survive Lance Armstrong’s Struggles. I also recently did a presentation on nonprofit social media crisis communications for the Virginia…

Do You Start with the Idea or the Communications Channel?

Good Communications = Content + Channel + (Conversation, ideally). You have to have both the message/big ideas and the right communications channels for your communications to work. Great ideas or content without the proper communications channels won’t travel far beyond your desk. Lots of communications channels without real content is just annoying or meaningless noise.…

How Do You Know When It’s Time to Re-Brand?

Guest Post by Julia Reich of Julia Reich Design Last week I presented a webinar called “Help! My Logo Sucks!” for NonprofitMarketingGuide.com. In it, I made the point that it is very important to have a good organizational logo: “People are passionate and loyal to brands they feel connected to, and that doesn’t just apply to…