Fundraising Platforms: Is Three a Crowd?

Over the last month or two I’ve received lots of questions from communications and development directors about third-party fundraising applications like Jumo and Crowdrise. The same question came up this morning at the Nonprofit Marketing in 2011 workshop I did this morning for the Georgia Center for Nonprofits. I’m personally taking a wait and see…

Talk about Family and Tradition, Not Raking Leaves

I presented the Thursday night keynote at the City of Jacksonville’s Board Development and Training Program last week (this North Carolina city requires nonprofit grantees to send their board members to free professional development training – a brilliant idea!).  My topic was the importance of storytelling, and how as board members, they needed to help…

Major Donors and Their No-Good Kids

If we agree that we should develop messaging that resonates with our donors, what should we do when that messaging might be offensive to others? Take the case of donors who make substantial gifts to charities rather than leaving assets to their “good for nothing” adult children. I presented a “Storytelling for Fundraisers” workshop in…

Revamping Your Tagline: Interview with Nancy Schwartz

Yesterday, we heard from Melinda Pearce McKee about how NCGives transformed its tagline. Today, I’m sharing an interview with Nancy Schwartz, queen of all things nonprofit tagline and publisher of Getting Attention.org. In this 17-minute interview, Nancy shares How your nonprofit can explore the nearly 5,000 taglines in her new database, searching by several criteria,…

You Are Not Your Target Audience

Putting aside for a moment whether we should call them “target audiences” or not, it’s always good to remember that, as a nonprofit communicator or fundraiser, you are very rarely the kind of person that you are trying to communicate with. Even if you match the demographics, the fact that you are employed by your…

Three Essential Nonprofit Marketing Paths for 2011

It’s really easy for nonprofit communicators to get overwhelmed with all of the choices they have to reach out to current and potential supporters. The 2011 Nonprofit Communications Trends Report confirms that, as if there was any doubt. But don’t get sucked into a lot of tactical decisions about which tools to use without first…

Learn Storytelling from NBC’s Making a Difference Reports

I’m a regular watcher of the NBC Nightly News with Brian Williams (usually recorded – it’s part of my nightly wind-down routine), and one of my favorite segments is Making a Difference. For the last few years, the Nightly News has regularly run segments on do-gooders. Because these clips are so popular, NBC recently created…

Participate in a Marketing/Fundraising Experiment

If you’ve been reading my blog for awhile, you’ll remember the “thank you” note experiment I did in 2008 and 2009. More recently, Marta Lindsey’s experiment on keeping all of the nonprofit direct mail she received for a year was also a big hit. So, I started thinking, what if a bunch of us picked…

“Open Community” and Nonprofit Marketing

I’m taking part in the virtual book tour that Maddie Grant and Lindy Dreyer are doing to explore concepts from Open Community: a little book of big ideas for associations navigating the social web. Maddie and Lindy were kind enough to answer a few questions on how the concepts in the book relate to nonprofit marketing.…