The Dismal Results of My Online Giving Experiment

Or, Can a Girl Get a Thank-You Note, Please? Back on November 24, 2008, I cashed in a bunch of credit card miles through Capital One’s No Hassle Giving Site, converting them into cash gifts to charities. Capital One partnered with Network for Good to deliver the donations to the charities. I specifically selected 12…

Try This: Turn One Edition of Your Print Newsletter into Three Postcards

I’ve heard from several nonprofits lately who are only sending their 4-8 page print newsletters to their supporters twice a year. They wish they were sending it more often, but they just can’t make it happen because of time or budget constraints. My response: What’s the point? Updating your supporters twice a year on your…

Freebie: How to Write a Great Elevator Pitch – The Recording

Did you miss this month’s free webinar on how to write a nonprofit elevator pitch? No worries – the recording is now available online and it’s free with registration. During the webinar, I reveal my five favorite formulas for nonprofit elevator pitches and apply them to real nonprofits who participated in the webinar live, including…

Feeding Your Nonprofit’s Biggest Fans

What makes someone a big fan of your nonprofit? It’s not that different from what makes someone a big fan of a sports team. 1. There’s an Emotional Connection. Your cause touches something deep inside of them and makes them willing to do crazy things for you. Sports fans paint their faces and wear weird…

How to Write a Great Elevator Pitch – Free Webinar

Wake Forest University’s business school is holding its 10th Annual Elevator Competition soon. Teams of MBA students have to pitch their business plans to venture capitalist judges during a two-minute elevator ride. The finalists then get to make a 20-minute presentation on their business plans, with the winners getting cash and prizes. I first mentioned…

The First 100 Days of Your Nonprofit Marketing Job – Download the New E-Book

Late yesterday, in celebration of President Obama’s inauguration, I released a new free e-book called “The First 100 Days of Your New Nonprofit Marketing Job.” It’s a list of 100 tasks that you should try to complete within 100 days of starting your new job. The list will help you succeed personally and will also…

End-of-Year and Annual Appeal Letters – Join Us Friday

During this Friday’s edition of Magic Keys Radio (December 5, 2008, 1:00 p.m. ET), Claire Meyerhoff, Gail Perry, and I will be talking about those fundraising letters and emails everyone sends out in December. If you aren’t planning to send an appeal this month, you really need to. Make the time. Network for Good processes…

Just How Much Branding Can One Nonprofit Take?

Photo by mattlogelin on Flickr I received this question via email this week: Our organization has gone through a huge transition in the last year. We are in a new neighborhood, with a new, beautiful building, new development staff (like myself, hired for the first-time by the organization) and a new, more sophisticated look –…

What Can Nonprofit Marketers Learn from the Election?

       Photo by Tanya Ryno on Flickr UPDATE: I’ve added two new articles to this post at the bottom. In my various online marketing trainings this year, I’ve been saying that within six months, somebody from the Obama campaign will write a book about how they used texting and social media to build the campaign…

What Type of Blog Should Your Nonprofit Write?

This Wednesday’s Webinar: Blogging for Nonprofits: Tips, Traps and Tales October 29, 2008 1:00 p.m. Eastern (10:00 a.m. Pacific) Get the details and register Let’s assume for a minute that your nonprofit should write a blog in the first place (more on that question some other time). What kind of blog should you write? You’ll…

Who’s Your Target Audience? Please Not the General Public!

We chant it together in my in-person nonprofit marketing trainings: “There is no such thing as the general public. There is no such thing as the general public.” If you are spending time and money trying to reach the general public with your nonprofit’s message, you are wasting it. All of it. OK, maybe just…