Nonprofit Tagline Challenge: Name My Fundraiser!

Photo by celebdu on Flickr Calling all of you wonderfully creative, zany, clever, and even snarky nonprofit communicators! Now is your chance to put to work what you’ve learned from Nancy Schwartz’s Nonprofit Tagline Report on a real fundraising campaign. And you can go wild because it’s not something your boss has to approve. And…

Follow-Up: Do Movie Boycotts Work as Nonprofit Advocacy?

Guest Blogger Rebecca Jamison Last week I wrote a post criticizing the Special Olympics’ decision to use a movie boycott to launch a campaign against the use of the word “retard.” The post was picked up by the Chronicle of Philanthropy, where it received quite a few comments on all sides of the debate (some…

Special Olympics Blows It with Tropic Thunder Boycott

UPDATE 8/20/08: The Chronicle of Philanthropy picked up this post. Please feel free to comment here or there, but do participate in the conversation! I’ll respond to comments in both places. ~ Kivi Advocates for the intellectually disabled, led by Special Olympics, are boycotting the movie Tropic Thunder because of the use of the word…

If Social Networking Isn’t Marketing, Why Bother?

Photo by kevindooley on Flickr The nonprofit blogerati have been weighing in lately about how nonprofits are bad, bad, bad for looking at social networking as a way to market their organizations. And “communications” seems to have become a dirty word too. Here are a few samples: Online Social Networks are Not Mailing Lists by…

Stand Out with Thank You Notes, Part II

Yesterday I wrote about how you can use thank you notes to set yourself apart from the competition, because lots of nonprofits (1) don’t do thank you notes at all, (2) don’t do them very well, or (3) overlook easy opportunities to touch their donors’ hearts. Here’s another story for you about the power of…

Stand Out: Write a Decent Thank You Note

After many years of living in the San Francisco Bay Area and Washington DC, my husband and I moved back to his hometown of Lexington, North Carolina in 2001. Living in a small town in rural county has given me an entirely new appreciation for the complexities involved in nonprofit management, fundraising, and marketing. We…

Measure Your Marketing in More Than Dollars

Several nonprofit friends have forward me Daniel Gross’s column on the “Coming Charity Crisis” which appears in both Newsweek and Slate. Yes, it’s likely that charitable giving will drop because of the recession. If you think it’s already hard to raise money for your cause, it may feel even harder before it gets easier again.…

Quick and Dirty Marketing Strategies in Action

During last week’s webinar on “How to Write a Quick and Dirty Marketing Strategy”, I worked through the three most important questions with three volunteers, while all of the other participants chatted in their suggestions too. Those three questions are 1) What you you trying to do — specifically, what are trying to get someone…

Writing a “Quick and Dirty” Marketing Strategy

Every time you launch a new campaign or implement a new program, I am sure you give yourself ample time to sit down and think through the very best marketing strategies and communications tactics. I have no doubt that you have ample funding to do market research, to hire the most creative talent, to always…