Defining Your Niche Is an Essential Part of Your Content Strategy

While you probably aren’t the only nonprofit working in your field, you could be the only one providing a certain kind of information on a specific topic to a specific type of participant or supporter. That’s your niche. Think about restaurants. Sure, there are a few places that serve cuisine from all over the world…

So You Made an Audience Persona. Now What?

Back in April, Beth Hallowell wrote a great guest post for us on How a Little Communications Research Can Yield Big Results. Today she is back to talk to you about supporter journeys and how to create an effective one. ~Kristina Guest Post by Beth Hallowell So you made an audience persona. That’s awesome! Audience…

Why You Should Implement an Automated Email Welcome Series for New Donors

If you haven’t set up some type of welcome series for new donors, you are missing out on a great chance to build a relationship. Katelyn Baughan created an automated welcome series for The Children’s Inn at NIH that nurtured new donors over time instead of throwing them into regular email marketing. Today, Katelyn shares how…

6 Ways to Stop Reacting All the Time and Get More Strategic

I’ve been traveling and speaking this week at both BloomCon and the Peer to Peer Professional Forum Conference, so no Facebook Live show. But I did want to encourage you to check out last week’s show where I talked about six different strategies for being more strategic and reacting less. That’s a frequent refrain from…

7 Signs Your Communications Strategy Isn’t Strategic

You are so excited because your nonprofit is getting ready to do some strategic planning and you think you might — finally! — get some real strategic direction for your communications plan. Don’t hold your breath. While it’s fabulous that many nonprofits are recognizing the value of strategic communications plans, the sad fact is that…

GREETINGS: 39 Ideas to Help You Rock Your Nonprofit Email Welcome Series

Congratulations, you’ve got new email subscribers! Now what? Dump them in your normal communications stream without recognition or welcome? Nope! Welcome them – quickly, warmly, sincerely. The welcome email may be the single most important email you send. Welcome emails confirm permission and set expectations with the subscriber. Welcome emails are four times more likely to…

My Five Rules for Repurposing Your Content #npcomm Style

Repurposing your content is essential to your success. You don’t have enough time to create original content constantly, and your community needs to hear your messages and calls to action in clear and consistent ways over and over anyway.  Repurposing content makes sense, and it works! I like simple rules. So I created five of them to…

Simple Rules, Part II: How to Get Better #NpComm Work Done Faster

  Yesterday I introduced you to some of the concepts from Donald Sull’s and Kathleen M. Eisenhardt’s Simple Rules: How to Thrive in a Complex World (Amazon). We looked at three kinds of simple rules that provide frameworks for making better decisions: Boundary Rules, Prioritizing Rules and Stopping Rules. Today, let’s look at three more, this time related…

Simple Rules, Part I: How to Make Better and Faster #NpComm Decisions

  In their book, Simple Rules: How to Thrive in a Complex World (Amazon), Donald Sull and Kathleen M. Eisenhardt define simple rules as “shortcut strategies that save time and effort by focusing our attention and simplifying the way we process information.” They help us simplify complex systems and decisions so that we can move more quickly…