6 Ways to Stop Reacting All the Time and Get More Strategic

I’ve been traveling and speaking this week at both BloomCon and the Peer to Peer Professional Forum Conference, so no Facebook Live show. But I did want to encourage you to check out last week’s show where I talked about six different strategies for being more strategic and reacting less. That’s a frequent refrain from…

7 Signs Your Communications Strategy Isn’t Strategic

You are so excited because your nonprofit is getting ready to do some strategic planning and you think you might — finally! — get some real strategic direction for your communications plan. Don’t hold your breath. While it’s fabulous that many nonprofits are recognizing the value of strategic communications plans, the sad fact is that…

GREETINGS: 39 Ideas to Help You Rock Your Nonprofit Email Welcome Series

Congratulations, you’ve got new email subscribers! Now what? Dump them in your normal communications stream without recognition or welcome? Nope! Welcome them – quickly, warmly, sincerely. The welcome email may be the single most important email you send. Welcome emails confirm permission and set expectations with the subscriber. Welcome emails are four times more likely to…

My Five Rules for Repurposing Your Content #npcomm Style

Repurposing your content is essential to your success. You don’t have enough time to create original content constantly, and your community needs to hear your messages and calls to action in clear and consistent ways over and over anyway.  Repurposing content makes sense, and it works! I like simple rules. So I created five of them to…

Simple Rules, Part II: How to Get Better #NpComm Work Done Faster

  Yesterday I introduced you to some of the concepts from Donald Sull’s and Kathleen M. Eisenhardt’s Simple Rules: How to Thrive in a Complex World (Amazon). We looked at three kinds of simple rules that provide frameworks for making better decisions: Boundary Rules, Prioritizing Rules and Stopping Rules. Today, let’s look at three more, this time related…

Simple Rules, Part I: How to Make Better and Faster #NpComm Decisions

  In their book, Simple Rules: How to Thrive in a Complex World (Amazon), Donald Sull and Kathleen M. Eisenhardt define simple rules as “shortcut strategies that save time and effort by focusing our attention and simplifying the way we process information.” They help us simplify complex systems and decisions so that we can move more quickly…

Is Community Engagement or Awareness Essential? Depends on Your Mission.

Will the way an arts organization approaches its communications work vary significantly from a social service agency? Over the seven years that we’ve done the Nonprofit Communications Trends Report, we’ve seen few significant differences between nonprofits with different missions. For example, in this year’s report across the 10 mission categories, there are no significant differences…

Calendar Confusion: Year-End Communications on a Summer Fiscal Year

  How do you handle calendar year-end (November-December) communications when your nonprofit’s fiscal year actually ends June 30? That question came up today during our Sharing Your Progress Accelerator program. Here’s the conundrum: If you try to talk about your accomplishments from the last 12 months in December, you are technically in the middle of your…

9 Content Marketing Tips for Nonprofits

John Haydon gave me a great challenge: Share 9 content marketing tips.  When you’ve written a 100,000-word book about nonprofit content marketing, boiling it down to your favorite 9 tips is a challenge. But I did it, and John captured it wonderfully: 3 tips for email newsletters: Be all about the reader Quick read, skimmable…

How to Solve Any Nonprofit Marketing Problem [New Video]

Today I’m sharing the second video in our new series from the Communications Coaching Program for Executive Directors (we call it the CoCoa Club for short.) I hear LOTS of nonprofit marketing problems each year, and sometimes there’s a quick solution. But many times, they require more thought. So I’m sharing my no-fail, sure-fire way…