Join the Nonprofit Marketing Guide Book Club on Third Fridays

I’m hearing some great stories from readers of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (Amazon link) and I want you to be able to hear and share them too. So, Claire Meyerhoff, our resident media relations pro, and I are turning our Magic Keys Radio and Podcast into…

Four Common Problems with Donor, Client, and Volunteer Profiles

I’m always talking about the power of storytelling in nonprofit marketing, and a lot of those stories end up taking the form of personal profiles of donors, clients, volunteers and other supporters and partners. Problem is that many of them are just plain awful.  I see bad profiles falling into four categories: 1. Tedious Bio…

I’m Writing a Book. Wanna Be in It?

It’s official . . . I’m writing a nonprofit marketing how-to book to be published by Jossey-Bass in Spring 2010. It will be the book version of what I’ve been doing for the last several years for clients, on this blog, and through the webinar series: giving you real-world advice on how to get more…

Fundraising Online: Radio Show Friday, Webinars Next Week

Not raising money online yet? Or not raising enough? (How’s that for a stupid question?) Next week we are hosting a two-webinar boot camp specifically on online fundraising. This is your chance to learn both the basics and the advanced techniques for turning your website and email list into a real, sustainable fundraising force for…

Fundraising Auction Tips on Magic Keys Radio, Friday at Noon Eastern

Claire and I are hosting another live edition of Magic Keys Radio and Podcast tomorrow, Friday, February 20 at Noon Eastern (9:00 a.m. Pacific) – this time on fundraising auctions. Our special guest will be Matt Holiday of Holiday Auctions.  Matt has all kinds of great advice on how to make your silent and live…

Positioning Your Nonprofit as an Expert Source

Be the One They Call. “How to Position Your Nonprofit as an Expert Source”Webinar on Thursday, January 22 at Noon Eastern. Registration is just $35. If you are interested in how you can increase your organization’s visibility and credibility — and position your staff as expert sources for the media, policymakers and others — you’ll…

End-of-Year and Annual Appeal Letters – Join Us Friday

During this Friday’s edition of Magic Keys Radio (December 5, 2008, 1:00 p.m. ET), Claire Meyerhoff, Gail Perry, and I will be talking about those fundraising letters and emails everyone sends out in December. If you aren’t planning to send an appeal this month, you really need to. Make the time. Network for Good processes…