How Often Should We Email, Mail, Post . . .

We get questions all the time about the frequency with which nonprofits should be communicating. Of course, the right answer for you depends on many factors, especially your goals, the demographics of the people you are communicating with, and your relationships with those people. Need some averages to start the discussion? Here are the most popular…

2016 Portrait of a Nonprofit Communications Director [Infographic]

Download your copy of the full 2016 Nonprofit Communications Trends Report here! Today we are sharing the second of two infographics for this year’s trends report.  (Here’s the first one, on communications channels, frequency and teams.) See below to discover: How many communications directors and coordinators plan to leave their jobs in the next two…

Week of Freebies! Reserve 2016 Nonprofit Communications Trends Report

Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. While this is the last official day of the Week of Freebies here at the blog, we offer free downloads and resources from Nonprofit Marketing Guide all year long. Our annual Nonprofit Communications Trends Survey is our most popular…

Are Shorter Facebook Posts Better? NPR Analyzes 3,000 Posts to Find Out

In October National Public Radio released an interesting analysis of how the length of lead-in text affects post performance on Facebook. The organization pulled all its link posts from the last six months — over 3,000 in all — and analyzed post performance in groups of 40-character increments. On the first look, NPR found that shorter…

Mixed Links for Nonprofit Marketers and Fundraisers December 4, 2015

Happy Friday! I hope you’ll join me for some Mixed Links… Blackbaud Reports Most Successful #GivingTuesday Yet Network for Good lets us know #GivingTuesday is Over, Now What? Nancy Schwartz tells us how to Prep for #GivingTuesday 2016 now. The November Nonprofit Blog Carnival is up! Check out posts on abundance at Pam Grow’s blog. If…

Mixed Links for Nonprofit Marketers and Fundraisers – Thanksgiving Edition

In honor of yesterday, I am compiling a special “Saying Thanks” edition of Mixed Links. First off, THANKS to the over 1,100 who have taken our 2016 Nonprofit Communications Trends Survey. If you haven’t taken it yet, please take a few minutes to help us out! You’ll be invited to a free preview webinar and…