More Than Words: Why Visuals Are Critical in Pitching Your Story

If you have been reading our blog the last year, you will probably recognize Peter Panepento. Peter is the principal at Panepento Strategies, a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. He was formerly an assistant managing editor at The Chronicle of Philanthropy as well.  We are excited to announce…

How Often Should We Email, Mail, Post . . .

We get questions all the time about the frequency with which nonprofits should be communicating. Of course, the right answer for you depends on many factors, especially your goals, the demographics of the people you are communicating with, and your relationships with those people. Need some averages to start the discussion? Here are the most popular…

2016 Portrait of a Nonprofit Communications Director [Infographic]

Download your copy of the full 2016 Nonprofit Communications Trends Report here! Today we are sharing the second of two infographics for this year’s trends report.  (Here’s the first one, on communications channels, frequency and teams.) See below to discover: How many communications directors and coordinators plan to leave their jobs in the next two…

Week of Freebies! Reserve 2016 Nonprofit Communications Trends Report

Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. While this is the last official day of the Week of Freebies here at the blog, we offer free downloads and resources from Nonprofit Marketing Guide all year long. Our annual Nonprofit Communications Trends Survey is our most popular…

Mixed Links for Nonprofit Communicators December 18, 2015

Friday, it is. Mixed Links, we shall share… Joe Garecht at The Fundraising Authority is calling for submissions for this month’s Nonprofit Blog Carnival. The theme is strategies and tips for donor newsletters. Bloomerang put together 64 Fundraising Blogs You Should Be Reading in 2016, but you can already cross one off your list to check…

Are Shorter Facebook Posts Better? NPR Analyzes 3,000 Posts to Find Out

In October National Public Radio released an interesting analysis of how the length of lead-in text affects post performance on Facebook. The organization pulled all its link posts from the last six months — over 3,000 in all — and analyzed post performance in groups of 40-character increments. On the first look, NPR found that shorter…