Super Short is Super Sweet: Storytelling that Hooks Digital Donors

TechSoup is currently running their annual Storymakers contest so today we have TechSoup’s Jim Lynch to share some tips on how to create short, but compelling videos you can use for fundraising, to say thank you or to share your mission. ~Kivi Guest Post by Jim Lynch of TechSoup The heart of effective fundraising is telling…

#MixedLinks for Nonprofit Communicators September 12, 2014

Send me your favorite nonprofit marketing and fundraising posts! Just tweet the link using #MixedLinks (and if you have room mention @kristinaleroux), then I will see if it’s a good fit for #MixedLinks. (And give you full credit for the find, of course.) ~Kristina Let’s kick things off with a little positivity…sort of. Here are 10 reasons nonprofit work…

#MixedLinks for Nonprofit Marketers and Fundraisers September 5, 2014

Send me your favorite nonprofit marketing and fundraising posts! Just tweet the link using #MixedLinks (and if you have room mention @kristinaleroux), then I will see if it’s a good fit for #MixedLinks. (And give you full credit for the find, of course.) ~Kristina Last week, I linked to Debra Askanase’s post, An Unexpected Nonprofit Fundraising Story that discussed using Amazon…

No Going Back for This Nonprofit After Switching to a Digital Annual Report

Sick of me telling you to get rid of your long printed annual reports? Well, I’ll stop when you stop 😉 Here’s what Rod Ruff, Program and Engagement Manager of Alberta Ecotrust Foundation, told us about switching from a print annual report to an online version: For the first few months of this year I…

#MixedLinks for Nonprofit Marketers and Fundraisers August 29, 2014

Would love to hear what you’re publishing or reading! Just tweet the link using #MixedLinks (and if you have room mention @kristinaleroux), then I will take a look. And give you full credit for the find, of course. ~Kristina First off, we hosted this month’s Nonprofit Blog Carnival on raising awareness. (You can also find a round-up of #IceBucketChallenge…

Creating Your Nonprofit’s Version of the #IceBucketChallenge

It’s the question that thousands of nonprofit communications and development staff will be asked over the next several weeks: What’s our version of the ALS Ice Bucket Challenge? Of course, the real questions behind that are “How come we aren’t raising a bazillion dollars online?” and “Why can’t we get our supporters to make videos…

Return to Spray and Pray?

Just about every nonprofit marketing consultant I know, yours truly included, ridicules the idea of “spray and pray” marketing, where you throw out as much stuff as you can at “the general public” and hope that some of it hits the right people.  Nonprofits can’t afford to be that wasteful of their time and money.…