Putting the “Key” Back in “Key Messages”

Kristan Allen and her work as the director of marketing and communications for The Mentoring Partnership of Southwestern Pennsylvania were featured in my book Content Marketing for Nonprofits. She took part in our first Book Club discussion panel a few weeks ago and had such great things to say, we asked her to share her insight with you.…

Mixed Links for Nonprofit Marketers and Fundraisers March 7, 2014

Happy Friday, everyone! Let’s have some Mixed Links… Voting for the 2014 doGooder Video Awards closes next week.  Vote now for your favorite. PR Daily has its own nonprofit awards to give out in over 20 categories. For eligibility requirements and how to submit your work, see their awards page. In honor of Dr. Seuss’…

3 Questions BEFORE Plunging Your Nonprofit into a New Social Media Channel

Are you looking to branch out in social media beyond Facebook? Is it time for your nonprofit to see other networks? Kerri Karvetski shares three questions you need to ask yourself before going ahead.  You can learn more from Kerri about how to design social media campaigns later this month in Advanced Social Media Strategies: Running…

Mixed Links for Nonprofit Communicators February 28, 2014

This Friday could not come soon enough. I really need some Mixed Drinks – I mean Mixed Links… Capital campaign experts Andrea Kihlstedt and Gail Perry are presenting a free webinar on March 3rd called How to Hire the Right Capital Campaign Consultant for Your Campaign. Voting begins today for the DoGooder Nonprofit Video Awards. This year’s…

3 Online Fundraising Reports You Should Read Right Now

The state of online giving is GREAT! The state of online giving STINKS. 🙁 Wait, what? First the good:  Online giving was up 13.5% in 2013! Now the bad:  84% of nonprofit emails analyzed over the course of nine months last year were not not optimized for mobile viewing. A trio of separate fundraising reports released in…

How Often Should We Send Email and Direct Mail?

It just may be the most frequent “Are we normal??” question we get. How often should we send email? Or direct mail? Your answer depends on your organization, but based on our 2014 Nonprofit Communications Trends Report, we can tell you what most other organizations are doing. The chart below shows the most popular communications…

How Are You Segmenting Your Email List?

Coming up with a real strategy for how to segment your email list is one of the changes I recommend nonprofits make in 2014. I’m working with a favorite client this month on making some of those strategic decisions about how they can build out the records in their email list so they can segment…