Mixed Links for Nonprofit Communicators February 28, 2014

This Friday could not come soon enough. I really need some Mixed Drinks – I mean Mixed Links… Capital campaign experts Andrea Kihlstedt and Gail Perry are presenting a free webinar on March 3rd called How to Hire the Right Capital Campaign Consultant for Your Campaign. Voting begins today for the DoGooder Nonprofit Video Awards. This year’s…

3 Online Fundraising Reports You Should Read Right Now

The state of online giving is GREAT! The state of online giving STINKS. 🙁 Wait, what? First the good:  Online giving was up 13.5% in 2013! Now the bad:  84% of nonprofit emails analyzed over the course of nine months last year were not not optimized for mobile viewing. A trio of separate fundraising reports released in…

How Often Should We Send Email and Direct Mail?

It just may be the most frequent “Are we normal??” question we get. How often should we send email? Or direct mail? Your answer depends on your organization, but based on our 2014 Nonprofit Communications Trends Report, we can tell you what most other organizations are doing. The chart below shows the most popular communications…

How Are You Segmenting Your Email List?

Coming up with a real strategy for how to segment your email list is one of the changes I recommend nonprofits make in 2014. I’m working with a favorite client this month on making some of those strategic decisions about how they can build out the records in their email list so they can segment…

Mixed Links for Nonprofit Marketers January 24, 2014

TGIF! Let’s have some Mixed Links… Although we won’t be making the trek to the Nonprofit Technology Conference (NTC) this year due to a schedule conflict, we still recommend this conference to all nonprofit communicators. Regular registration for this year’s conference, which takes place in DC, ends January 31st. NTEN also just posted What’s New…

7 Changes to Make in 2014 [Infographic and Recording]

Over 1,000 nonprofits registered for our free webinar 7 Changes to Make in 2014 where we reviewed several steps you could take to keep your nonprofit’s marketing and fundraising moving in the right direction in 2014, no matter your experience on the topic. We got such a great response to our action steps, we decided…