Return to Spray and Pray?

Just about every nonprofit marketing consultant I know, yours truly included, ridicules the idea of “spray and pray” marketing, where you throw out as much stuff as you can at “the general public” and hope that some of it hits the right people.  Nonprofits can’t afford to be that wasteful of their time and money.…

Your Ideas, Examples, and Problems with Awareness Raising Campaigns

Next month we’ll be hosting the Nonprofit Blog Carnival, and our theme is Raising Awareness. You may know that I am not the biggest fan of “awareness raising” as a goal in and of itself.  Unless you have some clue about how you plan to connect the dots between the raised awareness and your ultimate…

5 Leadership Failures That Hurt Communications and Fundraising

Communications directors and development directors are not magicians or miracle workers, and yet many executive directors and boards seem to think they should be able to pull rabbits out of hats and turn water into wine. Too often, when I coach communications directors through their daily challenges, I find that their jobs are being made…

How This Nonprofit Got More Out of Their Annual Report [Infographic]

Here’s yet another great example of how remaking your tired old traditional annual report into something more modern can reap great rewards . . . Paula Watson-Lakamp, Communications Manager at Poudre River Public Library District, shared how they pared down their 32-page (!!) annual report into an infographic that created more member engagement, especially on social…

You’ve Just Been Promoted to Chief of Staff

I’ve had a wonderful time getting to know Leili Khalessi over the last six months as she participated in our Communications Director Mentoring Program. I think I learned as much from the experience as she did!  I see too many nonprofit communications directors who are treated like gophers, or the catch-all dumping grounds for work…

Mixed Links for Nonprofit Marketers and Fundraisers July 3, 2014

Because of the US holiday tomorrow, here’s a very special Thursday edition of Mixed Links… The latest edition of the Nonprofit Blog Carnival is up! Wild Apricot has rounded up posts about nonprofit inspiration and innovation. From WYSIWYG to Flash Mobs, this 2014 Collection of Useful Nonprofit Communications Terms pretty much covers everything. Gail Perry has the Top…

Why I’m Working with Bloomerang

Much of what we talk about at Nonprofit Marketing Guide requires software to do well. So naturally, I’m often asked which technology providers I recommend as you go about implementing all these best practices I share. My answer is always that I am vendor agnostic. I rarely, if ever, recommend one company without listing off…