Three Musts Before Measuring Your Marketing Really Matters

On Wednesday, October  2nd, 2014 at 1:00 p.m. Eastern (10:00 a.m. Pacific), I’m teaching a brand-new webinar called How to Measure Your Nonprofit’s Marketing Success.  I’ve had requests for this topic for a couple of years, and finally got around to producing the webinar, so I hope you’ll join me! We will talk about what numbers…

The Last Word on the #IceBucketChallenge [Video]

Now that we’ve all dumped ice water on our heads and the ALS Association has raised over $116 million dollars, it’s time to talk about why the Ice Bucket Challenge really worked.  Michael Hoffman at See3 invited Joe Waters of SelfishGiving and me to a live Google Hangout conversation about the Ice Bucket Challenge. Here’s the…

#MixedLinks for Nonprofit Marketers and Fundraisers September 19, 2014

Happy Friday! Let’s cap off the week with some Mixed Links … StayClassy presents a case study on how to get donors to re-engage in Asking Donors to Give Again Through Positive Reinforcement. In more donor retention news, Network for Good shows you How to Write a Fundraising Letter That Wins Back Lapsed Donors. Have you bought…

Super Short is Super Sweet: Storytelling that Hooks Digital Donors

TechSoup is currently running their annual Storymakers contest so today we have TechSoup’s Jim Lynch to share some tips on how to create short, but compelling videos you can use for fundraising, to say thank you or to share your mission. ~Kivi Guest Post by Jim Lynch of TechSoup The heart of effective fundraising is telling…

#MixedLinks for Nonprofit Communicators September 12, 2014

Send me your favorite nonprofit marketing and fundraising posts! Just tweet the link using #MixedLinks (and if you have room mention @kristinaleroux), then I will see if it’s a good fit for #MixedLinks. (And give you full credit for the find, of course.) ~Kristina Let’s kick things off with a little positivity…sort of. Here are 10 reasons nonprofit work…

#MixedLinks for Nonprofit Marketers and Fundraisers September 5, 2014

Send me your favorite nonprofit marketing and fundraising posts! Just tweet the link using #MixedLinks (and if you have room mention @kristinaleroux), then I will see if it’s a good fit for #MixedLinks. (And give you full credit for the find, of course.) ~Kristina Last week, I linked to Debra Askanase’s post, An Unexpected Nonprofit Fundraising Story that discussed using Amazon…

No Going Back for This Nonprofit After Switching to a Digital Annual Report

Sick of me telling you to get rid of your long printed annual reports? Well, I’ll stop when you stop 😉 Here’s what Rod Ruff, Program and Engagement Manager of Alberta Ecotrust Foundation, told us about switching from a print annual report to an online version: For the first few months of this year I…

#MixedLinks for Nonprofit Marketers and Fundraisers August 29, 2014

Would love to hear what you’re publishing or reading! Just tweet the link using #MixedLinks (and if you have room mention @kristinaleroux), then I will take a look. And give you full credit for the find, of course. ~Kristina First off, we hosted this month’s Nonprofit Blog Carnival on raising awareness. (You can also find a round-up of #IceBucketChallenge…

#MixedLinks for Nonprofit Communicators August 22, 2014

Help me out! Have you read an article you think would be great for Mixed Links? Let me know! Just tweet the link using #MixedLinks (and if you have room mention @kristinaleroux), then I will take a look. And give you full credit for the find, of course. ~Kristina Next week is the last week to submit your posts for…

Creating Your Nonprofit’s Version of the #IceBucketChallenge

It’s the question that thousands of nonprofit communications and development staff will be asked over the next several weeks: What’s our version of the ALS Ice Bucket Challenge? Of course, the real questions behind that are “How come we aren’t raising a bazillion dollars online?” and “Why can’t we get our supporters to make videos…

#MixedLinks for Nonprofit Marketers and Fundraisers August 8, 2014

Help! Have you read an article you think would be great for Mixed Links? Let me know! Just tweet the link using #MixedLinks (and if you have room mention @kristinaleroux), then I will take a look. And give you full credit for the find, of course. ~Kristina -A few weeks ago, we told you about our friend Erica Mills’…