How Often Should Your Nonprofit Send Email to Your List?

I recently presented a webinar for GuideStar called Taming Your Communications Calendar Six Months a Time. It was sold out, so I couldn’t get to all of the questions. Guidestar asked me to do a couple of follow-up blog posts answering two questions that tended to pop up most frequently. One was “How often should we…

Mixed Links for Nonprofit Marketers May 10, 2013

It’s finally starting to feel a little more like spring here in NC. Let’s celebrate with some Mixed Links! I’ve reopened the application process for our Nonprofit Marketing Guide Mentoring Program for communications directors and executive directors who do it all. The new six-month session begins July 1 and we have 10 slots open. We’ve already…

Mixed Links for Nonprofit Communicators April 26, 2013

Happy Friday! I’m back home after a great week in Alaska at the Alaska Nonprofit Summit.  Let’s dive into some Mixed Links . . . Nonprofit Technology Conference Round Up, Including Some Great Sessions We Missed Cartoonist Rob Cottingham shares his  Sketchnotes from 13NTC. Check out his awesome illustrations of several interesting sessions, including one I…

Content Marketing for Nonprofits, Explained [Video]

Cary Walski of MAP Techworks, a wonderful resource for Minnesota nonprofits, interviewed me at the Nonprofit Technology Conference about what content marketing for nonprofits is and how it’s different from traditional marketing. Here’s Cary’s original post.

Uncharitable, Overhead, and Communicating Results More Clearly

Have you ever had to answer the question, “What percentage of my donation goes to the cause?” Or what about, “How much do you spend on overhead?” Last Friday, Dan Pallotta was the plenary speaker at the Nonprofit Technology Conference. Dan is the author of Uncharitable: How Restraints on Nonprofits Undermine Their Potential and thinks those are the…