What’s the Goal of Your Email Newsletter?

I’m putting together a new webinar on nonprofit email newsletter strategy that I’ll present at CharityHowTo on April 16 and again on May 2. I’m also working on a new free download for you. Can you help by completing this quick survey on your email newsletter’s goals? When you complete the survey, you can enter…

No April Fool’s Joke – Email Response Rates Drop – A Lot

The seventh annual eNonprofit Benchmarks Study by M+R Strategic Services and NTEN has been released. This report examines the online performance of some of the country’s leading nonprofits, including American Red Cross, Sierra Club, AARP and the Human Rights Campaign to gauge the latest trends in online fundraising and advocacy. The results have a  “It was the best of time,…

Does Social Media Really Motivate Supporters? New Report

Georgetown University’s Center for Social Impact Communication and Waggener Edstrom conducted a study of more than 2,000 adult internet users who support causes and recently released their findings in a report, Digital Persuasion: How Social Media Motivates Action and Drives Support for Causes. Some key findings include: 54% of respondents indicate they are more likely…

Mixed Links for Nonprofit Marketers and Fundraisers March 22, 2013

Hope everyone had a good week. Let’s have some Mixed Links! Today is the LAST DAY the 2013 DoGooder Video Awards will take submissions. The DoGooder Awards recognize the creative and effective use of video in promoting social good. If you use Google Reader to organize the blogs you read the most, you probably know Google is killing…

Mixed Links for Nonprofit Marketers March 15, 2013

Happy Friday! I spoke this morning on communications planning in South Carolina at the SCANPO conference and am now back home in North Carolina, and ready for some Mixed Links. Nancy Schwartz helps explain the distinction between nonprofit marketing and organizational goals and why it’s important to know the difference. If your nonprofit is on…

Mixed Links for Nonprofit Marketers March 8, 2013

Happy Friday!  It’s a West Coast edition of Mixed Links. Been in Silverdale and Seattle, Washington this week, and Santa Cruz, California today, working with some great clients on their content marketing strategies. This week Blackbaud released npEXPERTS: Online Marketing Insights for Nonprofits, an e-book that contains tips and advice from experts on nonprofit marketing,…

Mixed Links for Nonprofit Marketers February 22, 2013

Happy Friday! Let’s have some Mixed Links… M+R has some great insight from some of Obama’s campaign staff on email marketing and fundraising including the surprising find that the best performing appeals also yielded the highest unsubscribe rates for them. Proof you can’t look at just one metric! We just finished up our latest session…

Who Is on Social Media?

The Pew Research Center’s Internet & American Life Project just released The State of Social Media Users based on the results from a late 2012 survey they conducted. The report  breaks down who is on Facebook, Twitter, Pinterest, Tumblr and Instagram via key demographics such as age, gender, race, income, education and population density. Not surprisingly,…

You Might Need New Tech More than New Staff

This is a loooong post . . .  so grab a beverage and a cookie. But it’s something that’s essential for all nonprofit communicators to understand and to work towards, so rather than breaking it into separate posts, I wanted to share it all at once. ~Kivi In many nonprofits, technology budgets are seen as…