Mixed Links for Nonprofit Marketers February 22, 2013

Happy Friday! Let’s have some Mixed Links… M+R has some great insight from some of Obama’s campaign staff on email marketing and fundraising including the surprising find that the best performing appeals also yielded the highest unsubscribe rates for them. Proof you can’t look at just one metric! We just finished up our latest session…

Who Is on Social Media?

The Pew Research Center’s Internet & American Life Project just released The State of Social Media Users based on the results from a late 2012 survey they conducted. The report  breaks down who is on Facebook, Twitter, Pinterest, Tumblr and Instagram via key demographics such as age, gender, race, income, education and population density. Not surprisingly,…

You Might Need New Tech More than New Staff

This is a loooong post . . .  so grab a beverage and a cookie. But it’s something that’s essential for all nonprofit communicators to understand and to work towards, so rather than breaking it into separate posts, I wanted to share it all at once. ~Kivi In many nonprofits, technology budgets are seen as…

Mixed Links for Nonprofit Communicators February 15, 2013

It’s the end of the week, finally. Let’s have some Mixed Links… Did everyone have a nice Valentine’s Day? Kerri Karvetski has compiled some great examples of campaigns centered around the holiday on Pinterest. Earlier this week I did my How to Write an Annual Report People Will Actually Read webinar over at CharityHowTo (I am…

Comparing Insights on Communications at Small Nonprofits

Last month as we released the 2013 Nonprofit Communications Trends Report, the folks at Wild Apricot were in the midst of publishing their Small Membership Insight Survey Report. Their focus on small organizations prompted Lori Halley to ask me to review our data to see how small nonprofits – with annual budgets under $250,000 –…

How Nonprofit Marketing Varies by U.S. Region

Mostly just for fun, I decided this year to take a look at the results from the 2013 Nonprofit Communications Trends Report according to regions of the U.S. Do nonprofits in the West do things differently than in the South? How does the Midwest compare to the Northeast? Here’s what I found . . .  …

Mixed Links for Nonprofit Marketers February 1, 2013

Happy Friday! It’s time for Mixed Links. Nancy Schwartz is conducting  a survey on marketing methods. It’s probably the shortest survey you’ll take, but will help us gain an insight into how you select your marketing activities. You know I am a big proponent of editorial calendars. JD Lasica explains how some of you are confusing…

Hot Mixed Links for Nonprofit Marketers

Let’s have some hot Mixed Links on this chilly Friday. Take a look at this great compilation of the Best Nonprofit Marketing Posts of 2012. There are some really great ideas and lessons to take into 2013. Atlas of Giving released results from 2012’s year end report on charitable giving as well as the forecast…

What’s Exciting and Scary for Nonprofit Communicators Today

In the 2013 Nonprofit Communications Trends Report, we have two open-ended questions where we asked you what was exciting and what was scary for you about your work in 2013. Here’s a quick summary of what we heard from you . . . What EXCITES You about 2013 New opportunities to expand your reach and…

How Often to Email in 2013

I get this question a lot: How often should we email? What’s too much, what’s not enough? It’s a complicated question with lots of variables. For example, the more relevant and valuable your content is to those on the receiving end, the more you can email them. You can make your content more valuable and…

Donor Acquisition Versus Retention in 2013

I heard from several people yesterday about the issue of whether donor acquisition or donor retention should be the focus for 2013, for those of you who are at least somewhat responsible for fundraising from individuals. Of course, you have to do both, all the time, but just how hard you swing in either direction…