Here’s Why Online Fundraising Doesn’t Work

You may be wondering why online fundraising seems to work so great for a few organizations and really poorly for others. And you may have heard that online givers are flaky or fickle, which was reinforced by Blackbaud’s research that concluded that online-acquired donors are more valuable in the long-term than traditional mail-acquired donors, but only…

Mixed Links for Nonprofit Marketers August 17, 2012

Welcome to Mixed Links! Engagement (or as Claire would say, “Getting peeps talking”) Does your nonprofit know the difference between documentation and communication? Make sure you do in Stop Documenting. Start Communicating. Getting people on your email list is very important, but so is what you do after you get them there. Katya Andresen shares…

Six Ways Social Media Has Affected Nonprofit Newsletters

Last week, I asked for your thoughts on how your newsletter has changed, including how your organization’s use of social media has affected your newsletter, whether print or online. Of the 299 people who had answered this particular question when I pulled the data yesterday, a third said that social media had little to no…

Mixed Links for Nonprofit Marketers and Fundraisers August 10, 2012

Happy Friday everyone! Join me for some Mixed Links . . . Constant Contact released results from their 2012 Nonprofit Pulse Survey. The survey findings are consistent with what we found in our own Nonprofit Communications Trends Report: nonprofits are concerned about finding and connecting with supporters, and are excited about the role of social media…

Evolution of a Nonprofit Annual Report

You should all know by now that I love the shorter and more visual nonprofit annual reports as opposed to skimming through 20+ pages of boring financials. I recently received an email from Katie Bryan, communications director at Iowa Citizens for Community Improvement on how their annual report has changed over the years based on the training she’s taken…

Mixed Links for Nonprofit Marketers July 20, 2012

Happy Friday! Ready for a round of Mixed Links? Internet Marketing Need a new website? Geoff Staples with WPMU.org (a Wordpress development blog) shares How to Successfully Create a Non-Profit Website on a Limited (Or Non-Existent) Budget. Did you know 7 in 10 smartphone or tablet users conduct at least one Web-based activity solely with their mobile…

Mixed Links for Nonprofit Communicators June 29, 2012

Enjoy this week’s edition of Mixed Links! It’s time for the 2012 Nonprofit Tagline Awards (The Taggies) again! I will be judging the contest again this year and encourage you to submit your entry to Nancy Schwartz. It’s free and fast and all entrants will be invited to a free webinar (Aha! Messages: 4 Ways to Test Message Relevance) and…

Nonprofit Video – What’s It Really Worth?

Videos are a great way to engage and inspire your supporters and Lights. Camera. Help. is a nonprofit organization that encourages other nonprofits to use film and video to tell their stories. You may know them from their Lights. Camera. Help. Film Festival. They are currently conducting a survey of nonprofits about their use of video.…

Mixed Links for Nonprofit Marketers and Fundraisers June 22, 2012

TGIF! Ready for Mixed Links? Nancy Schwartz’s Nonprofit Messages Survey results show most messages are irrelevant to key audiences. Are you using “Aha! Messages” to boost your connection with your audience? With 76% of nonprofit messages not connecting strongly with their audiences, you might need to rethink some things. Nancy also shares Communications Is Everyone’s Job:…

Mixed Links for Nonprofit Marketers June 15, 2012

Happy Friday, everyone! Here’s this week’s Mixed Links. Communications Guidestar gives some tips on how to handle social media when you aren’t really into it. If you are among the 74% who use your org’s mission statement when talking to your supporters or donors, you have a problem. Most mission statements really only speak to those inside…