Hope everyone had a good week. Let’s have some Mixed Links! Today is the LAST DAY the 2013 DoGooder Video Awards will take submissions. The DoGooder Awards recognize the creative and effective use of video in promoting social good. If you use Google Reader to organize the blogs you read the most, you probably know Google is killing…
Happy Friday! I spoke this morning on communications planning in South Carolina at the SCANPO conference and am now back home in North Carolina, and ready for some Mixed Links. Nancy Schwartz helps explain the distinction between nonprofit marketing and organizational goals and why it’s important to know the difference. If your nonprofit is on…
Happy Friday! It’s a West Coast edition of Mixed Links. Been in Silverdale and Seattle, Washington this week, and Santa Cruz, California today, working with some great clients on their content marketing strategies. This week Blackbaud released npEXPERTS: Online Marketing Insights for Nonprofits, an e-book that contains tips and advice from experts on nonprofit marketing,…
Happy Friday! It’s been a long week getting the final draft of my book submitted (it was due yesterday, which is why I didn’t blog). The official title is now “Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money.” It will be out late summer.…
Happy Friday! Let’s have some Mixed Links… M+R has some great insight from some of Obama’s campaign staff on email marketing and fundraising including the surprising find that the best performing appeals also yielded the highest unsubscribe rates for them. Proof you can’t look at just one metric! We just finished up our latest session…
The Pew Research Center’s Internet & American Life Project just released The State of Social Media Users based on the results from a late 2012 survey they conducted. The report breaks down who is on Facebook, Twitter, Pinterest, Tumblr and Instagram via key demographics such as age, gender, race, income, education and population density. Not surprisingly,…
This is a loooong post . . . so grab a beverage and a cookie. But it’s something that’s essential for all nonprofit communicators to understand and to work towards, so rather than breaking it into separate posts, I wanted to share it all at once. ~Kivi In many nonprofits, technology budgets are seen as…
It’s the end of the week, finally. Let’s have some Mixed Links… Did everyone have a nice Valentine’s Day? Kerri Karvetski has compiled some great examples of campaigns centered around the holiday on Pinterest. Earlier this week I did my How to Write an Annual Report People Will Actually Read webinar over at CharityHowTo (I am…
Last month as we released the 2013 Nonprofit Communications Trends Report, the folks at Wild Apricot were in the midst of publishing their Small Membership Insight Survey Report. Their focus on small organizations prompted Lori Halley to ask me to review our data to see how small nonprofits – with annual budgets under $250,000 –…
I hope you’ve had a good week . . . I’ve been busy reorganizing the draft of my new book and could use your help with these examples. It’s Friday, so let’s get to some Mixed Links! Katya Andresen has a guest post by Jay Love on why donors stop supporting your nonprofit. Do you…
Mostly just for fun, I decided this year to take a look at the results from the 2013 Nonprofit Communications Trends Report according to regions of the U.S. Do nonprofits in the West do things differently than in the South? How does the Midwest compare to the Northeast? Here’s what I found . . . …
Happy Friday! It’s time for Mixed Links. Nancy Schwartz is conducting a survey on marketing methods. It’s probably the shortest survey you’ll take, but will help us gain an insight into how you select your marketing activities. You know I am a big proponent of editorial calendars. JD Lasica explains how some of you are confusing…
