Where Marketing is Headed in 2012

I’ll be sharing nonprofit marketing trends for 2012 next week when we release the 2012 Nonprofit Communications Trends report to those who have requested it, but what about those really big marketing trends that are going to influence our work for years to come? I’ve identified three of them in this short (10 slide) presentation…

How Mature Is Your Email Marketing Program?

I just received this interesting chart from MarketingSherpa about the evolution of email marketing in the business world. They asked respondents to say whether they were in the trial (beginner), transition, or strategic (advanced) phase for several components of email marketing, as a way to gauge the maturity of an email marketing program.   Here’s…

What’s Scary about 2012: A Sneak Peek

Last week, I shared a sneak peek at what’s exciting about 2012 for nonprofit communicators, according to the early results of our second annual nonprofit communications trends survey. (Please add your perspective now!).  Now let’s take a quick look at what nonprofits find scary about 2012. Vying for Supporters’ Attention Despite having more ways to…

What’s Exciting about 2012: A Sneak Peek

We’ve opened up our second annual survey on nonprofit communications trends (please take it now!) and about 250 nonprofits have participated so far. Here is an early peek at what nonprofit communicators say is exciting about 2012: New Websites Many nonprofits have realized that old brochure-style websites don’t work anymore and have invested in making…

Mixed Links for Nonprofit Marketers and Fundraisers October 21, 2011

We’ve got a little bit of everything this week, so let’s dive right in to some Mixed Links! Earlier this week, I presented my webinar “Telling Powerful Stories about Everyday People.” In that webinar I talk about avoiding “boring bio syndrome” and Nancy Schwartz has done a great job of explaining just How to Transform…