Top Ten Articles from 2012 at Nonprofit Marketing Guide

Yesterday I shared our Top Ten Blog Posts from 2012, and today I want to share the Top Ten Articles for 2012 on NonprofitMarketingGuide.com, our main website, in case you missed them. These are the top article pages we added in 2012, not the top pages overall. We usually send out new articles like these…

Going Ugly

Jeff Brooks at Future Fundraising Now blogged today about some email fundraising lessons from the Obama campaign shared in Bloomberg Businessweek, one of which is that ugly emails work better than pretty ones. Quoting here: “Every time something really ugly won, it would shock me: giant-size fonts for links, plain-text links vs. pretty ‘Donate’ buttons. Eventually…

Get a Sneak Peek at the 2013 Nonprofit Communications Trends Report – Free Webinar

If you were one of the 1400+ nonprofits who took my annual communications trends survey, THANK YOU! We are compiling the results now, and will be hosting a free webinar next Wednesday, December 12th at 1:00 p.m. Eastern (10:00 a.m. Pacific) to share the preliminary results of the 2013 Nonprofit Communications Trends Report. We won’t…

Emailing Monthly; Direct Mailing Quarterly

The survey for our 2013 Nonprofit Communications Trends Report will close tonight! Please add your voice if you aren’t one of the more than 1,300 nonprofit communicators participating in the survey so far! Here is your last sneak peak at the early data, before we provide the preliminary release during our free webinar on December 12. The report…

Are Nonprofits in Your State Well Represented?

Here’s the map of the nonprofits that we’ve heard from in the 2013 Nonprofit Communications Trends Report Survey. Is your state represented well? If not, get your nonprofit friends to take the survey before midnight Eastern time on Friday, November 30, 2012! Here is the link: https://www.surveymonkey.com/s/2013trends Or you can use the short code: http://kivilm.com/2013…

Giving Money is the Easiest Thing to Do

NTEN and CharityDynamics have released a new report called “Nonprofit Donor Engagement Benchmark Study: Insights into Donor Engagement Behavior and Preferences.” It includes a number of fun facts: — The vast number of people who give to charity give to multiple charities. — It pays to become a donor’s “favorite” charity, because individuals give 67%…

Biggest Challenges for 2013

Here’s another little taste of preliminary data from our 2013 Nonprofit Communications Trends Report  . . .  We’ve heard from about 900 nonprofits, and want to make that at least 1,200 before we shut it down on November 30. So please take the survey and share this link with your nonprofit friends: http://kivilm.com/2013 So far,…

Website Content for Homeless People?

I saw this tweet from Mark Horvath of Invisible People and We Are Visible via Facebook yesterday: I followed up on Facebook with Mark and he said he couldn’t come up with any good examples of agencies that serve the homeless who actually had good content directed at homeless people on their websites. He says most…

Social Media in 2013: Where to Focus, Where to Play

As of a few minutes ago, 360 nonprofits had participated in our 2013 Nonprofit Communications Trends Survey. We hope to have more than 1,200 participate by the end of the month, but here are a few preliminary results about social media use. Take the survey now and you can request a free copy of the…