How to Get Reporters Interested in You: Cut the Bull

Claire Meyerhoff Last month, Claire Meyerhoff called to interview me about nonprofit storytelling for some articles she is working on, and we ended up having an hour-and-a-half chat about how hard it is for so many nonprofits to get press coverage, even though they have such great stories to tell. We shared all kinds of…

Seeking Great NGO-BIZ Environmental Partnerships

In addition to helping nonprofits with their print and online communications, I also do some freelance writing on the side and am now contributing to GreenBiz.com. I wrote this week’s feature article, “Corporate Giants Find Success in Unexpected Partnerships” about Dell’s environmental partnerships with Goodwill and the National Cristina Foundation and Abitibi-Consolidated’s partnerships with thousands…