Two Great Nonprofit Marketing Lessons on NBC Nightly News

Most nights I watch the NBC Nightly News and last night I saw two stories with interesting nonprofit marketing angles. They provide two great examples of how to create story hooks that are so enticing that the media simply can’t pass them up. Lesson #1: If your point isn’t quite compelling enough, it’s OK to…

How to Get Reporters Interested in You: Cut the Bull

Claire Meyerhoff Last month, Claire Meyerhoff called to interview me about nonprofit storytelling for some articles she is working on, and we ended up having an hour-and-a-half chat about how hard it is for so many nonprofits to get press coverage, even though they have such great stories to tell. We shared all kinds of…

Seeking Great NGO-BIZ Environmental Partnerships

In addition to helping nonprofits with their print and online communications, I also do some freelance writing on the side and am now contributing to GreenBiz.com. I wrote this week’s feature article, “Corporate Giants Find Success in Unexpected Partnerships” about Dell’s environmental partnerships with Goodwill and the National Cristina Foundation and Abitibi-Consolidated’s partnerships with thousands…

Newsletter and Press Release Ideas for Summer

If you are looking for some fresh ideas for newsletter articles or press releases, consider these five summer-inspired themes. 1) Summer Heat. How does hot weather impact your services or your clients? Can you offer advice to your newsletter readers or to the public about anything related to summer heat? Humane societies can offer tips…