When They Want You to “Raise Awareness”

It is one of the most dreaded requests from a board of directors or management team to a nonprofit communications director: “Could you go raise some awareness? If we could raise awareness, all of our problems would be solved!” Really? And what does “raising awareness” really mean? Surely not a massive, multimedia advertising campaign like…

Annual Campaign Trilogy Part II: 6 Tips to Improve Fundraising Results

Yesterday Sean King gave us some steps to get started with a successful annual campaigns. Today we talk about getting better results from your fundraising. ~Kivi Guest Post by Sean King of YEA! Making the decision to use a wide variety of media means that you have a toolbox full of nuggets and information for your…

Getting Media Attention – Advice from Nonprofit Marketers

As part of our Six-Month Mentoring Program, we have a monthly group call where participants can ask questions or share what’s working for them.  During our August group call, Esther Fraser of Rising Tide Capital shared how her organization was able to take an under-performing program and generate media coverage out of it. After Esther shared her…

Ready for Anything: Don’t Forget the Tech!

As the recent Komen and KONY 2012 controversies show, having a crisis plan is essential. But what happens when you have  a great reaction to something good you have done? You need a plan for that too! Kyla Cromer offer some tips on getting ready.   ~ Kivi Guest Post by Kyla Cromer When your organization is…

The Accidental Rebranding of Komen for the Cure

(Updates to this post can be found at the bottom.) Yesterday afternoon, and continuing into today, I believe we are witnessing the accidental rebranding of what is surely one of America’s biggest and most well-known, and even well-loved, nonprofit brands. Komen for the Cure, it seems, is no longer a breast cancer charity, but a…