Getting Media Attention – Advice from Nonprofit Marketers

As part of our Six-Month Mentoring Program, we have a monthly group call where participants can ask questions or share what’s working for them.  During our August group call, Esther Fraser of Rising Tide Capital shared how her organization was able to take an under-performing program and generate media coverage out of it. After Esther shared her…

Ready for Anything: Don’t Forget the Tech!

As the recent Komen and KONY 2012 controversies show, having a crisis plan is essential. But what happens when you have  a great reaction to something good you have done? You need a plan for that too! Kyla Cromer offer some tips on getting ready.   ~ Kivi Guest Post by Kyla Cromer When your organization is…

The Accidental Rebranding of Komen for the Cure

(Updates to this post can be found at the bottom.) Yesterday afternoon, and continuing into today, I believe we are witnessing the accidental rebranding of what is surely one of America’s biggest and most well-known, and even well-loved, nonprofit brands. Komen for the Cure, it seems, is no longer a breast cancer charity, but a…