Seven Ways Social Media Improves Accountability

Most nonprofits understand the potential power of social media to connect with both old and new supporters, advocates, and clients. But have you considered how social media like blogging, Facebook, Twitter, and YouTube can be used to increase your organization’s accountability to and transparency with those same people? Social media can help you improve your…

Seniors and Social Media? Longview Says Yes!

Think because your organization caters to seniors, you don’t need social media? Think again! Kerry Barnes explains how her organization used Facebook to create buzz about their community as well as keep family members informed.  Added bonus: computer use has increased among their residents. ~Kivi Guest Post by Kerry A. Barnes, Director of Development and Community Relations…

Your Advice? Social Media on Serious Stuff

During my webinars and workshops on how nonprofits can use social media successfully, I often urge nonprofit staff to take a friendly, fun, and more light-hearted approach to their social media communications. But that’s often a tough sell with organizations that deal with very serious issues, like abuse, rape and death.  Obviously those situations do…

Should You Feed Your Blog to Facebook?

I use Hootsuite to automatically send new blog posts to both Twitter and Facebook. That is, until May of this year, when the Facebook integration failed. I’ve tried to reconnect the two accounts a few times without success (yes, following Hootsuite’s instructions), and then I forgot about it until last week. It’s been almost three…

Dress Code Required: Slippers & PJs – How to Leverage Social Media Supporters for Your Next Event

This week, four guest bloggers are teaching us a thing or two about event marketing. Guest Post by Dawn Crawford, BC/DC Ideas Events are fabulous for the supporters in your immediate area, but what if your supporter base reaches far beyond a reasonable car ride? Social media can be the connection point to push your next…

Microvolunteering: Small Jobs on Your Own Time #mds11

Today I’m live blogging parts of the 2011 Millennial Donor Summit, a virtual conference. This session is called the Microvolunteering Revolution, presented by Jacob Colker of Sparked.com (@jacobcolker on Twitter) Most volunteering still happens offline, of course, but there are significant barriers to it. It can be hard to find the right opportunity, you might have…

How Small Nonprofits Can Raise Money on Facebook

I had a great conversation with Susan Gordon, director of nonprofit services for Causes, last week. If you aren’t familiar, Causes has built free, customizable fundraising pages that integrate with Facebook, Twitter, and other channels (and the Causes.com site of course). Causes recently overhauled its integration with Facebook, making it much easier for small nonprofits to use…

Managing Social Media at the Foundation Center

In our latest interview in our series on Junction C: Where Creating and Curating Meet Content and Conversation, Jereme Bivins, the social media manager for the Foundation Center, discusses his approach to working with five regional offices across the U.S., while maintaining the voice of the national office. Jereme updates the Foundation Center’s main Twitter account and…

Setting Up a Social Media Listening Dashboard

A dashboard is a visual way to bring lots of data together easily (hopefully automatically) into an at-a-glance overview of a situation. Nonprofits can use dashboards for all sorts of purposes, including fundraising results, program participation, management reports to boards, and much more. One very popular use of the dashboard concept is to monitor social media conversations about your…