Freebies! Webinar on Thursday, Magic Keys Radio on Friday

You can get some good free advice from me and a couple of other smart nonprofit marketing gals this week. Free webinar on social media listening, Thursday, November 13. Register now. On Thursday, November 13 at Noon Eastern (9:00 a.m. Pacific), I’m hosting a free half-hour webinar with Lindy Dreyer called “What’s the Buzz? Find…

Are You Listening to the Buzz About You? Learn How

Free webinar on social media listening, Thursday, November 13. Register now. I’m offering a free webinar next week for fans of this blog: What’s the Buzz? Find Out Who’s Talking about Your Org and Issues Online Thursday, November 13, 2008 12:00 – 12:30 PM Eastern (9:00 a.m. Pacific) Registration required, but it’s free! If a…

What Can Nonprofit Marketers Learn from the Election?

       Photo by Tanya Ryno on Flickr UPDATE: I’ve added two new articles to this post at the bottom. In my various online marketing trainings this year, I’ve been saying that within six months, somebody from the Obama campaign will write a book about how they used texting and social media to build the campaign…

If Social Networking Isn’t Marketing, Why Bother?

Photo by kevindooley on Flickr The nonprofit blogerati have been weighing in lately about how nonprofits are bad, bad, bad for looking at social networking as a way to market their organizations. And “communications” seems to have become a dirty word too. Here are a few samples: Online Social Networks are Not Mailing Lists by…

Notes on “Building Your Online Presence on a Tight Budget”

“Conversation in the Clouds” by Swamibu on Flickr The Chronicle of Philanthropy hosted a live chat earlier this week with Beth Kanter (Beth’s Blog) and Jonathon Coleman (The Nature Conservancy) called “Building Your Online Presence on a Tight Budget.” Beth and Jonathon are two of my favorite social media experts, so I took a few…

Is Web 2.0 Software You Buy from Microsoft?

And Other “Stupid” Questions You Were Too Afraid to Ask! Photo by B Tal on Flickr The “Be the Media” project led by the Nonprofit Technology Network and Beth Kanter starts today. The project will ultimately be the “go-to” spot for people who are both learning and teaching about the use of social media in…

Five-Step Strategy to Market Your Nonprofit Online

The days when your nonprofit could get away with not having an online marketing strategy are over. Even the smallest or most locally based organizations are expected to use email and have some kind of website (or at a minimum, a web page on another organization’s umbrella site). And most nonprofits should be doing much,…

Dealing with Critics on Facebook – My Advice

Beth Kanter has a great fictional example on her blog today about a nonprofit called “Seagulls Global Internship International” that works with students. Those students have turned against the nonprofit by creating a Facebook group to criticize the new organizational logo. Beth asks, what would you do if you were the social networking manager? Would…

Getting Google & Your Nonprofit Website on Speaking Terms

Next Thursday’s Nonprofit Marketing Guide webinar is on keywords and search engine optimization (SEO) for nonprofits and will feature guest speaker David Westbrook, an SEO expert with lots of nonprofit experience. If you just crinkled your nose and said, “Huh?” or if you are your office’s accidental techie and default webmaster, this webinar is for…

Social Networking: Where You Can Find Me Online

I finally got my social networking act together and invite you to follow, connect with, and be-friend me online. You’ll find links to my profiles on Twitter, LinkedIn and Facebook in my blog sidebar and here in this post. Twitter lets you keep up with what I’m doing throughout the day. If you aren’t familiar…

Tips for Nonprofits on Using Social Media Technology

This afternoon at the North Carolina Center for Nonprofits Annual Conference, I attended another great session called “Social Media Technology: How to Raise Money, Recruit Volunteers, and Spread Your Message” by Chris Meade, COO of NPower, Charlotte Region. NPower is a nonprofit consultancy that helps other nonprofits with technology. It has 13 affiliates around the…