3 Email List Building Pop-Ups for Your Website

During Tuesday’s webinar, we’ll be sharing a ton of great nonprofit examples from our Inspiration Files. Here’s a little preview of some of the website lightboxes or pop-ups we’ve seen and loved recently. These are specifically for building your email list. We’ll share some used to generate donations on the webinar and on the blog…

People with Speech Bubbles

How to Connect Email Engagement to Your Big Goals

This week I’ve spent several days working over our marketing metrics here at Nonprofit Marketing Guide, especially related to email engagement. Our CRM tells us who is engaged and who isn’t according to a basic test: If they have opened or clicked any email or filled out a web form in the past 90 days, they…

Curious about Using Slack? Check Out These Resources

In the never-ending quest to quell email’s domination of our work lives, many people are turning to instant messaging platforms. For small organizations, texting, Facebook Messenger, and Google Hangouts can work just fine. But when you get more people in the mix talking about a variety of topics that not everyone cares about, you need…

Are You in Charge of Your Nonprofit’s Digital Transformation by Default?

If you aren’t following Marketoonist by Tom Fishburne, you are missing out. His recent cartoons on Digital Transformation are perfect for so many nonprofits. There’s the one about the virtual meeting on digital transformation where the tech doesn’t work and someone asks for a fax. And the one where the boss talks about how important…

Ask the Expert: Starting and Hosting a Podcast

Podcasts are growing and can be wonderful communications tools for nonprofits. Some causes are using podcasts to share advocacy information with members and supporters, others are repurposing educational and informational content to reach wider audiences. The podcast format is a great way to increase engagement and spread your organization’s message further, so we asked podcast…

Need Something Like Canva But for Video?

Nonprofits love Canva for creating quick, good-looking graphics. Don’t you wish there was something just as quick and easy for video? I know I do . . . Yes, I have video editing software, but sometimes it’s overkill and takes too long to work through.  I thought there had to be something much easier by…

Are Nonprofits Using Common Email Engagement Tactics?

We just wrapped up our new webinar on managing a healthy email list and re-engaging the unengaged on your list. The unengaged would be people who haven’t opened an email in a certain amount of time, like 6 months or a year. I asked three poll questions and thought I’d share the results with you.…

GDPR - General Data Protection Regulation.

Avoiding Dealing with GDPR? Here Are Some Easy Reads to Get Started

U.S. nonprofits might think they don’t have to worry about spam and privacy legislation elsewhere, but that’s not true. The reality is that if you are communicating online (and who isn’t?) you should really stay abreast of how the rules in other countries, like Canada and the European Union, are changing best practices everywhere. It may…

Best Practices for Your Email Unsubscribe Page

It’s no fun when someone unsubscribes from your email list. But let’s face it . . . it’s actually much better for your sender reputation to have them unsubscribe than it is for them to never open another email or even worse, to hit the spam button. That’s why you should make unsubscribing from your…