ROI of Listening: 17 Things to Do with What You Hear

If you’ve already started incorporating social media into your communications strategy and have done any research on it at all, you’ve come across the advice to LISTEN FIRST. What you are less likely to have found in your research is a practical list of what you can actually do with all of this new-found knowledge…

Market or Promote Your Cause on Social Media? Yes, You Can!

The conventional wisdom these days seems to be that nonprofit organizations should not use social media for marketing, communications, promotion or anything like that. Instead, the CW goes, social media is only for listening and learning (call it market research and professional development if you actually want it to survive your work planning process). Ironically,…

Nonprofit Blogs: 5 Reasons You Do & Don’t Need One

Thursday’s Webinar: Blogging for Nonprofits: Tips, Traps and Tales July 9, 2009 1:00 p.m. Eastern (10:00 a.m. Pacific) Get the details and register Missed It? Watch the recording when you get an All-Access Pass. Does your nonprofit need a blog? That depends on your overall communications strategy. But to help you think through this question,…

My Five Favorite Twitter Tools

I’ve received several questions about the Twitter tools I use, so here are my five favorites. Yes, to use Twitter as efficiently as possible, you actually need to do more than what Twitter.com offers! 1. TweetDeck or Seesmic Desktop These tools let you put people you follow into groups, which is essential once you start following…

Where are the Problem Spots on Your Website’s Home Page?

During yesterday’s webinar on “Successful Nonprofit Websites: How to Make Your Website Work for You,” I asked participants to rank their own websites on 8 of the 10 criteria we discussed. About 30 people participated, mostly from small nonprofits, producing some interesting results from their own evaluations of their websites. 56% said that their website…

Online Marketing Strategy & Website Makeover – Example from #09NTC

My favorite session at last week’s Nonprofit Technology Conference was “This is Iron Chef . . .  Battle Nonprofit.” Three teams made up of consultants from four different agencies (Beaconfire Consulting, Forum One Communications, Free Range Studios, and Firefly Partners) got together on a Sunday for a strategy and design competition. Their challenge was to…

New Resource: Nonprofit Marketing Zone

Keeping up with all the great nonprofit marketing and fundraising blogs is tough. So here’s one more tool to help you find the information you need: Nonprofit Marketing Zone. I’m working with Katya Andresen and Nancy Schwartz (bloggers I hope you are already reading) and Tony Karrer (the guy behind the technology that makes the…

Saying Thanks Even When It’s Inconvenient or Time-Consuming

Wow – yesterday’s post about thank you notes and the lack thereof got the conversation started! Thanks to everyone who took the time to add some thoughts to the debate. Several people mentioned that the practical realities of nonprofit management mean that getting thank-you notes out promptly, especially when donations come through non-traditional channels for…

See What Your E-Newsletter Looks Like in Different Email Programs

“Oh, no! That’s what our newsletter looks like to a third of the people on our mailing list?!?”Don’t be her. Preview your e-newsletter in different email programs. Those new to the world of e-newsletter publishing are often surprised to learn that their email newsletters can look quite different to someone who is using Outlook versus…